MAC RETRO MATTE LIPSTICK IN RUBY WOO

There’s a whole world of red lipsticks out there, and then there’s Ruby Woo. Mac’s iconic tube of crimson lipstick has been going strong for two decades. And yet chemists never set out to create it in 1999. Instead they were trying to tweak the formula of the brand’s other well-known scarlet shade, Russian Red.

In doing so they created a new version that was tonally brighter with blue undertones and universally flattering. It was an immediate hit – three tubes of Ruby Woo are sold around the world every minute. Woo-nderful! R320