They are more than just reusable they ; are part of a conscious lifestyle
is the owner of Kidz Party Corner, suppliers of children’s party essentials. She recently opened her second business, Komfy Cheeks, a range of ecofriendly reusable nappies.
‘I’ve been running my business, Kidz Party Corner, for the past eight years with great success, and this year I embarked on a new challenge. I had no idea what I wanted to do until everything just fell into place. We’re in the process of adopting a baby, which wasn’t planned at all, but we just felt we had to step up when the situation affected us,’ explains Simoné, who believes everything happens for a reason.
It was when she began researching affordable, environmentally friendly products with no harsh chemicals that she came across modern cloth nappies. ‘They’re more than just reusable nappies; they’re part of a conscious lifestyle and one of the best things you can do for the environment. An average baby goes through 8 000 disposable nappies – imagine how much pollution that causes! Modern cloth nappies are reusable for years if cared for correctly, and can even be used for the next sibling. As a family, we really do our best to think twice about the environment, and do our part as best we can, and this was right up our alley.’
Before venturing into entrepreneurship Simoné was a business manager at a large retail group, and later worked as a PA in a corporate environment, so her previous work experience came in handy.
‘I’d always enjoyed arranging all sorts of functions for the company I worked for. While organising my son’s first birthday party I couldn’t find exactly what I wanted in terms of party themes, and party planners weren’t offering many options. I realised there was a massive gap in the market, did some research and decided to start offering the services I’d struggled to find.’ With Kidz Party Corner, Simoné wanted to offer parents handmade and customised party supplies, giving them a unique party for children at a fraction of the usual price. She started the business part-time, and it eventually kept her so busy she chose to focus on it full-time.
By the time she launched Komfy Cheeks earlier this year, she’d already had some experience with running a business. The nappies are excellent quality at an affordable price, allowing parents to help protect the environment without digging too deeply into their pockets.
‘The nappies are easy to use and have the same fit as disposable nappies, but with added benefits, including saving money in the long run due to the nappies’ reusability.’ All the nappies are machine washable, with no soaking beforehand as was required with the old-fashioned cotton nappies. And because they contain no harsh chemicals, this reduces the need for bum cream.
‘They’re highly absorbent and come in modern and funky prints. They’re also adjustable to three times their size, allowing them to grow with your baby, offering you further value for money.’
When she started out, Simoné frequented a few markets, but found this didn’t work out for her, so she switched her strategy to online advertising. ‘I used social media, and word of mouth also came in handy. I have an online store too. As with the Kidz Party Corner, I realised moms are constantly looking for efficiency, so I focused on innovative ways to create a platform for convenience.’
One thing she did learn from her first business that she’s taking heed of with her second venture, is remembering to take care of herself. ‘As a mom, you always put your children and family before yourself; and then when you add running a business to the mix, it becomes overwhelming. It’s important to set aside time for yourself, so you can clear your mind and regroup.’