STEP 6: Help cus­tomers find you

Your Family - - Create A Second Income -

Cus­tomers will not know about your shop’s ex­is­tence un­less it’s dis­cov­er­able and able to float up through the tan­gles of the World Wide Web. This means you’ll have to em­ploy a sim­ple search en­gine op­ti­mi­sa­tion (SEO) and so­cial me­dia strat­egy.

Each prod­uct, blog post and page will have a link at the bot­tom of the page you cre­ated, called ‘Edit web­site SEO’. Here you can edit how your post will ap­pear in search re­sults, re­write the head­line to be sim­ple and to the point, and then re­write the de­scrip­tion to in­clude key­words you think your cus­tomer might use to find your prod­uct, such as ‘hand­crafted’, ‘chunky knit’, or ‘heir­loom seeds’.

At some point you may want to cre­ate a busi­ness page on Face­book or In­sta­gram for your shop, to show­case your wares on so­cial me­dia. Don’t worry if cre­at­ing a whole new page in­tim­i­dates you. You can start by shar­ing what you’ve cre­ated on your per­sonal page, with a link to your store, so that those clos­est to you can of­fer en­cour­age­ment and help spread the word about your new side hus­tle.

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