STEP 6: Help customers find you
Customers will not know about your shop’s existence unless it’s discoverable and able to float up through the tangles of the World Wide Web. This means you’ll have to employ a simple search engine optimisation (SEO) and social media strategy.
Each product, blog post and page will have a link at the bottom of the page you created, called ‘Edit website SEO’. Here you can edit how your post will appear in search results, rewrite the headline to be simple and to the point, and then rewrite the description to include keywords you think your customer might use to find your product, such as ‘handcrafted’, ‘chunky knit’, or ‘heirloom seeds’.
At some point you may want to create a business page on Facebook or Instagram for your shop, to showcase your wares on social media. Don’t worry if creating a whole new page intimidates you. You can start by sharing what you’ve created on your personal page, with a link to your store, so that those closest to you can offer encouragement and help spread the word about your new side hustle.