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Mar­kets are fan­tas­tic and the best plat­form to show­case or launch new prod­ucts. In light of the de­cline in re­tail and malls, mar­kets are the way to go and aren’t too costly short-term, in terms of re­turn on in­vest­ment. How­ever, be se­lec­tive. Al­ways check foot traf­fic as well as pro­posed mar­ket­ing and ad­ver­tis­ing plans be­fore com­mit­ting. Ex­hibit­ing at mar­kets is be­com­ing quite cut­throat with the in­creas­ing num­ber of very cre­ative en­trepreneurs ‘fight­ing’ for space. Be pre­pared and aware of clos­ing dates, and ap­ply with a strong pitch of your prod­uct and its po­si­tion­ing.

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