PAÚLA’S ADVICE ON MARKETS
Markets are fantastic and the best platform to showcase or launch new products. In light of the decline in retail and malls, markets are the way to go and aren’t too costly short-term, in terms of return on investment. However, be selective. Always check foot traffic as well as proposed marketing and advertising plans before committing. Exhibiting at markets is becoming quite cutthroat with the increasing number of very creative entrepreneurs ‘fighting’ for space. Be prepared and aware of closing dates, and apply with a strong pitch of your product and its positioning.