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JOHN­SON’S ® Baby be­lieves in good skin health and works to ed­u­cate moms on proper skin­care prac­tices for their ba­bies. Many mothers are un­aware of the del­i­cate na­ture of a baby’s skin and tend to use in­cor­rect meth­ods or prod­ucts when car­ing for their baby. To em­power mothers on these mat­ters, JOHN­SON’S® Baby are driv­ing an aid and ed­u­ca­tion ini­tia­tive in part­ner­ship with NGO Un­jani Clin­ics. By pro­vid­ing mothers with free ac­cess to good qual­ity pri­mary health­care for their ba­bies, skin­care ad­vice and baby prod­ucts for bet­ter ev­ery­day health, the project pro­vides a plat­form for pro­fes­sional nurses to in­form mothers on the im­por­tance of baby skin health with the aim to pro­mote healthy skin for health­ier ba­bies.


Ba­bies’ skin is much more sen­si­tive than an adult’s, it is 30 per­cent thin­ner and loses mois­ture up to five times faster. Since the skin is the first line of de­fense against in­fec­tion, it’s im­por­tant for us to prac­tise a healthy bath time rou­tine, en­sur­ing good skin health for our lit­tle ones. MAKE BATH TIME SIM­PLE WITH THIS 2-STEP ROU­TINE

Step 1: Cleanse

Cleanse skin with clean wa­ter and a cleanser spe­cially for­mu­lated for baby’s del­i­cate skin. Cleans­ing with wa­ter alone can be in­ef­fec­tive, as it only re­moves wa­ter-sol­u­ble sub­stances, leav­ing fat sol­u­ble ma­te­ri­als be­hind. A hy­gienic daily rou­tine, with spe­cially de­signed baby cleansers, will elim­i­nate dirt and bac­te­ria while pro­tect­ing your baby’s skin.

Step 2: Mois­turise

Mois­turise with a prod­uct specif­i­cally for­mu­lated to pro­tect and en­hance your baby’s skin bar­rier. Us­ing emol­lients such as lo­tions, creams, oint­ments and oils will help im­prove the con­di­tion and hydration of the skin. Re­search has shown that early, ef­fec­tive and on­go­ing mois­tur­i­sa­tion of a new­born baby’s skin has a large ben­e­fit in prevent­ing the devel­op­ment of in­fan­tile eczema and al­ler­gies – which can be­come a life­time prob­lem.


Look out for The JOHN­SON’S ® Baby Healthy Skin Project on so­cial me­dia and share our mes­sage with other moms. Join the con­ver­sa­tion and touch the lives of ba­bies by us­ing #john­sons­baby­health.

The JOHN­SON’S Baby Healthy Skin Project pro­motes happy healthy devel­op­ment for your baby

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