Mdu’s last farewell is communicated
BIDDING farewell after seven years of heading the City of uMhlathuze communications department, Mdu Ncalane can reflect on a demanding and rewarding tenure.
Having served under four different mayors, and witnessing two local government and one national election during a stay that ends this Friday, he has a host of experiences stored in his memory bank.
‘As the first-ever communications manager appointed by the city, when I arrived there was no communications unit as such and we had to revolutionise the entire way we deal with internal and external stakeholders.
‘We decided to be guided by a strategy that was based on dialogue and surveys conducted with all concerned: industry, tribal authorities, political parties, residents, community structures and others,’ said Ncalane.
‘I saw a gap in the digital and social media realm, especially with so many young residents who make use of this form of relatively cheap and effective means of communication.
‘This would later lead to our free WiFi connections and - with a Facebook reach of 162 000 as well as 11 300 on Twitter and 25 000 bulk SMSes - we were able to give timely and accurate communication of issues the public required, especially in terms of service delivery and emergency notices.’
On a personal level, Ncalane said while his was a 24/7 job and many vented their frustrations to him, he learned to listen and be patient with irate callers.
‘In many cases, it was a matter of people not understanding how this vast municipal
machinery functions.
‘It is a complex city, with many cultures, languages and circumstances; one that needed a metro-type approach.’
About to move back to his Durban family home and a new appointment within a government department, Ncalane has nothing but good to say about the past seven years.
‘I learnt and grew during my time here, which I believe has shaped my character for future challenges.
‘I will miss the many friends and colleagues who have given me support over the years. Thank you.’