/ The CIAC boosts the training of managers in the automotive sector
SINCE 18 MARCH TO 18 JULY AT UNIVERSITAT ABAT OLIBA CEU
/ El Clúster de la Indústria d’Automoció de Catalunya (CIAC) has closed a collaboration agreement with CEU IAM Business School to jointly promote the Sectorial Automotive Development Program - PDD Sectorial Automotive.
This program has developed this business school with the aim of giving the managers of the sector the necessary knowledge and skills to lead the change from their responsibility within the companies. The collaboration agreement, which was signed at the facilities of the Universitat Abat Oliba CEU, in Barcelona, led by the president of the CIAC, Josep Maria Vall and the director of CEU IAM Business School, Álvaro Rico.
CIAC sources says that the agreement constitutes another step in the Cluster’s commitment to improve the competitiveness of the automotive industry through actions that promote the training, innovation and development of companies in the sector. At the signing ceremony, the new rector of the Universitat Abat Oliba, Rafael Rodríguez-Ponga, the Postgraduate Director of this university, Iván Roa and the and the CEU IAM Postgraduate Marketing Manager, José Poblaciones, were also present. The PPD Sectorial Automotive is lead by Vicenç Aguilera, the president of the Circuit de BarcelonaCatalunya and a key figure in promoting the automotive industry in Spain. The study plan is divided into six topics: Analysis and macro area of the automotive sector; Macrotrends and future
models of automotive business; Strategic direction and finances; operations; marketing and sales; team leadership and individual leadership.
This new training program, which is held in Barcelona from 18th of March to 18th of July at the Universitat Abat Oliba, is aimed at managers and business units directors or automotive departments that want to achieve a 360º view of the changes and advances of the sector, middle managers who seek improvements in the strategic management of the business, analytical profiles, engineers, financial controllers, marketing professionals and sales managers who wants to grow professionally.