Basque luxury magazine

Peter & John

CHILDREN’S FASHION

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Peter & John is a children’s fashion brand that came to be five years ago with the aim of reflecting the personalit­y of San Sebastián and its unique style through garments for the little ones. Its founders wanted to recover the way they themselves dressed in their childhood, reinventin­g it and adapting it to current times.

What began as a custom garment creation service, brought them to design their own collection­s and also to add products from partners that share and reflect their same philosophy.

After three unstoppabl­e years of online sales, in 2020 they inaugurate­d their first showroom in the Ondarreta District. In this space, where they serve customers by appointmen­t, they take the measuremen­ts of children for their custom garment creation service. Customers can select different models for the garment’s neck, sleeves, and other details, as well as being able to choose from a wide variety of fabrics. The garments are made by local San Sebastián seamstress­es.

The showroom also has their prêt-à-porter collection for sale for girls, boys, and newborns. Urumea, Santa Clara, Zurriola, Gabarrón, Bera Bera, Easo, Narrika: the garments by Peter & John share the names of emblematic streets and places in San Sebastián. The collection includes sweaters, polo shirts, coats, Bermuda shorts, accessorie­s, diaper covers, long skirts, dresses, blouses, swimsuits, and skirts.

In addition to serving customers in their showroom, Peter & John continues to provide service through their online store, thinking above all of those parents who are in love with San Sebastián yet live outside the city.the online shop gives them the chance to dress their children in the authentic style of the pearl of the Cantabrian Sea.

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