Tempting tourists with Twitter
TORREVIEJA and Santa Pola are obtaining excellent results from their use of online social networks to promote tourism.
This is evidenced by the regional tourism technology institute SEO (search engine optimisation) committee’s latest barometer of social networks and tourist destinations.
It found that the Facebook page Turismo de Torrevieja is among the top 10 destinations in the region and sixth in the province, while the page Santa Pola Turismo came 13th and 7th respectively.
On Twitter, Torrevieja was ninth in the province and 13th in the region, while Santa Pola was 10th and 15th.
On Instagram, Santa Pola came 10th in the province and 12th in the region, while Torrevieja came third for both.
This edition of the report also used Santa Pola as an example, showing the strategy and evolution of its use of social networks.
The SEO committee is a group of technicians from tourist destinations who meet every four months to improve coordi- nation of their online communication, detect and adopt the latest online marketing trends and tools, and publish research and reports of shared interest. Torrevieja was one of its founder members in 2011, while Santa Pola joined in 2015.
Torrevieja tourism department set up its Facebook page in 2011 and the number of followers had grown to 9,040 by the end of 2015 and 17,596 by December 1 this year.
All this was achieved organically without any use of paid advertising, they noted.