Bri­tain - stick with us

Politi­cians head to Lon­don tourism fair to pro­mote the re­gion

Costa Blanca News (North Edition) - - NEWS - By Dave Jones djones@cb­news.es

VA­LEN­CIA’S pres­i­dent Ximo Puig trav­elled to Lon­don on Mon­day to high­light the his­toric ties be­tween the re­gion and the UK so the area does not lose its at­trac­tion to British tourists.

Sr Puig said that ‘due to the un­cer­tainty caused by Brexit’ it was vi­tally im­por­tant to ‘work on the emo­tions’ to main­tain the spe­cial re­la­tion­ship be­tween ar­eas such as the Costa Blanca and the UK.

He was speak­ing at the stand rented by the re­gional gov­ern­ment at the three-day World Travel Mar­ket (WTM).

Ac­cord­ing to or­gan­is­ers of the event at Lon­don’s Ex­cel ex­hi­bi­tion cen­tre, they ‘an­nu­ally fa­cil­i­tate the gen­er­a­tion of over $7bn of in­dus­try deals’.

Town hall of­fi­cials from across Ali­cante prov­ince and re­gional and pro­vin­cial gov­ern­ment tourism chiefs at­tended the travel show which ran from Mon­day to Wed­nes­day.

Sr Puig ex­plained that most of the for­eign tourists who visit the Va­len­cia re­gion hail from the UK; around three mil­lion peo­ple a year.

He said they have con­tin­ued to tar­get Bri­tain with spe­cific ad­ver­tis­ing cam­paigns and, de­spite the plum­met­ing value of the pound, have man­aged to in­crease the num­ber of Bri­tons vis­it­ing Va­len­cia city and Castel­lón prov­ince, even though the over­all num­ber has fallen in 2018.

Sr Puig also stated that a new route has been an­nounced be­tween Lon­don’s Heathrow air­port and Va­len­cia which will ‘in­crease con­nec­tiv­ity be­tween the two cities’.

The pres­i­dent also flagged up their ‘be le­gal’ cam­paign which aims to stamp il­le­gal let­ting of tourist apart­ments and make home­own­ers aware of how they can reg­is­ter their prop­er­ties.

Tor­re­vieja’s deputy mayor Fanny Ser­rano was one of the many lo­cal au­thor­ity of­fi­cials who at­tended the event.

Sra Ser­rano noted that she and a coun­cil tourism of­fi­cer had ‘rep­re­sented Tor­re­vieja’ at the the Va­len­cia tourism agency stand.

She said: “At a time when Brexit is loom­ing over ev­ery­thing, we thought it was very im­por­tant that Tor­re­vieja was rep­re­sented at this event, par­tic­u­larly as we have a large pop­u­la­tion of British peo­ple in our mu­nic­i­pal­ity.

“We are not only here to pro­mote Tor­re­vieja and its ser­vices, but to of­fer a mes­sage of se­cu­rity and tran­quil­lity to our British res­i­dents.”

They were able to hand out a re­vised edi­tion of the Tor­re­vieja bird­ing leaflet which fo­cuses on La Mata-Tor­re­vieja nat­u­ral park and pro­mote other as­pects of the mu­nic­i­pal­ity.

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