Britain - stick with us
Politicians head to London tourism fair to promote the region
By Dave Jones VALENCIA’S president Ximo Puig travelled to London on Monday to highlight the historic ties between the region and the UK so the area does not lose its attraction to British tourists.
Sr Puig said that ‘due to the uncertainty caused by Brexit’ it was vitally important to ‘work on the emotions’ to maintain the special relationship between areas such as the Costa Blanca and the UK.
He was speaking at the stand rented by the regional government at the three-day World Travel Market (WTM).
According to organisers of the event at London’s Excel exhibition centre, they ‘annually facilitate the generation of over $7bn of industry deals’.
Town hall officials from across Alicante province and regional and provincial government tourism chiefs attended the travel show which ran from Monday to Wednesday.
Sr Puig explained that most of the foreign tourists who visit the Valencia region hail from the UK; around three million people a year.
He said they have continued to target Britain with specific advertising campaigns and, despite the plummeting value of the pound, have managed to increase the number of Britons visiting Valencia city and Castellón province, even though the overall number has fallen in 2018.
Sr Puig also stated that a new route has been announced between London’s Heathrow airport and Valencia which will ‘increase connectivity between the two cities’.
The president also flagged up their ‘be legal’ campaign which aims to stamp illegal letting of tourist apartments and make homeowners aware of how they can register their properties.
Torrevieja’s deputy mayor Fanny Serrano was one of the many local authority officials who attended the event.
Sra Serrano noted that she and a council tourism officer had ‘represented Torrevieja’ at the the Valencia tourism agency stand.
She said: “At a time when Brexit is looming over everything, we thought it was very important that Torrevieja was represented at this event, particularly as we have a large population of British people in our municipality.
“We are not only here to promote Torrevieja and its services, but to offer a message of security and tranquillity to our British residents.”
They were able to hand out a revised edition of the Torrevieja birding leaflet which focuses on La Mata-Torrevieja natural park and promote other aspects of the municipality.