Pro­mot­ing pomegranates in Paris

Costa Levante News - - FRONT PAGE -

ELCHE’S pomegranates are now be­ing ad­ver­tised on the side of taxis in Paris.

A spokesman for the lo­cal pro­tected des­ig­na­tion of ori­gin (DO) board noted that a to­tal of 50 ve­hi­cles will carry the im­ages and slo­gans, re­plac­ing those which had been op­er­at­ing in Lon­don and Ber­lin. He said that they are try­ing to re­in­force the mes­sage that Elche’s pomegranates are of top qual­ity in a coun­try which is al­ready the main ex­port des­ti­na­tion for the fruit – a to­tal of 40%.

The cam­paign con­tains the words ‘santé’ (health) to re­mind the French pub­lic of the ben­e­fits that pomegranates can have for reg­u­lar eaters.

DO pres­i­dent Fran­cisco Oliva noted that there was ‘still a mar­gin to in­crease im­ports’ to France – and to show off the prod­uct to tourists in Paris.

Fancy a bite?

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