Caracol, for Havana, the Greatest Effort…

THE CUBAN CAPITAL, CITY OF WONDERS AND LEGENDS, IS GETTING READY TO CELEBRATE ITS 500TH ANNIVERSARY WITH NEW IMAGES AND BETTER OFFERS FOR TRAVELERS WHO WANT TO TAKE AWAY WITH THEM A WONDERFUL MEMORY

Havana, a city in love with the sea, with magical architecture hold up by nothing less than a miracle, is worthy of every tribute paid to her. This is the case of Caracol, which is promoting a new range of products. Thought to honor the capital city, staple goods and products recreate the best of our city. On the occasion of the campaign Por la Habana lo más Grande (For Havana, the Greatest Effort), Caracol offers a new vision of Cuba through its promotional campaign.

With products in every store marketing the image Cuba in the city, its portfolio showcases traditional and useful products such as wooden fans, cups, clothes, bags, suitcases, umbrellas, and other personal and household items, which are embossed with art works made by important artists of Cuba's plastic arts.

Thought to please the most demanding tastes and quality standards, the new products in this range supply the market with goods of image Cuba, marketed so far by the Caracol Chain Store. Customized to celebrate the 500th anniversary of the city, they are part of the actions aimed at promoting Havana as a cultural and heritage tourist destination by taking advantages of its condition as Wonder City.

Caracol —in the 25th year of its existence— has focused its communicative actions on celebrating with the city and nationwide, the 500th anniversary of Havana by taking to the world the fresh and renewed impressions that go beyond rum, tobacco, and coffee, traditional items of the island. This time we can find new trends in design, from avant-garde, contemporary designs to vintage and costumbrist, without ruling out the warm colors that identify the Cuban tradition, especially the spirit of Havana.

Along with the aforementioned proposals by Caracol, which foster Cuban film productions aimed at children, this new campaign highlights the image of a city that, despite shortages and hardships, shows proudly the glamour of the great cities of the world, especially due to its wonders, magic, and traditions.

The invitation is already extended: let's go and meet Havana hand in hand with Caracol by taking with us one of its products to record it for history. Years from now, some will be part of important art collections as it occurred with some of those made to celebrate the previous 100 years. Let's see where the charm of this city takes us, but we shall never forget: “For Havana, the Greatest Effort.”