Excelencias Turísticas del caribe y las Américas

A Rainbow of Opportunit­ies

FOR THE YEAR 2020, COLOMBIA'S TRAVEL SECTOR WILL OUTPERFORM COAL IN TERMS OF EXPORT REVENUES

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Bogota, Barranquil­la, Santa Marta, Medellin, Cartagena, the Coffee Cultural Landscape and San Andres continue to lead the ranking of the most sought-after travel destinatio­ns in Colombia, especially now that foreign tourists feel the country is safer following the peace agreement signed between the government and the FARC guerrillas in November 2016.

Along with the depreciati­on of the Colombian peso against hard currencies (which makes it more economical), this has been one of the main factors that makes the country's tourism authoritie­s believe that the local travel industry will outperform coal as far as export revenues are concerned, let alone as the main source of foreign currency income. But also, according to a study by BBVA Research, because improvemen­ts in the infrastruc­ture required by the industry are already noticeable, which is also expressed in the growth of hotel guestrooms.

“The tourism sector has great potentials to grow; it is a sector that accrues at a faster rate than the whole economy and accounts for 2.1% of the Colombian Gross Domestic Product (GDP),” said Juana Téllez, chief economist at BBVA Colombia.

VISITS THAT CAN’T BE PASSED UP One of the main destinatio­ns is the main route through which tourists can access Colombia by plane: Bogotá, the ancient city of Our Lady of Hope, founded in 1538 by Spanish conquistad­or Gonzalo Jiménez de Quesada, on a savannah located at 2,600 meters above sea level in the eastern part of the Andes mountain range, the location that ultimately gave it its name.

Undoubtedl­y, the capital is a must for those who are eager to explore the best that country has to offer. It is worth observing it from the hill of Monserrate, its most famous viewpoint, which can be reached by foot or cable car, and where the Basilica of the Lord of Monserrate is perched on, a place of pilgrimage since the times of the

Que desde 2016 se vea como un país más seguro a partir de la firma del acuerdo de paz, la depreciaci­ón del peso colombiano frente a las monedas fuertes y las notables mejoras en la infraestru­ctura, hacen que Colombia sea más atractiva para el turismo internacio­nal

Since Colombia started to be viewed as a safer country on the heels of the peace agreement, coupled with the depreciati­on of the Colombian peso against hard currencies and noticeable upgrades of the existing infrastruc­ture, the country is now more luring for internatio­nal tourists

que lo caracteriz­a y su extraordin­aria riqueza natural (múltiples climas y ecosistema­s, un mariposari­o con un aproximado de 1 500 mariposas de 50 especies), que lo señalan como zona de conservaci­ón de la biodiversi­dad mundial. En 2016 este sitio excepciona­l fue reconocido con el Premio Excelencia­s.

Todo tiene el brillo del Caribe en Barranquil­la, que lo primero que hace es invitar a su carnaval, declarado Patrimonio Oral e Inmaterial de la Humanidad, haciendo saber que solo «quien lo vive es quien lo goza», aunque por supuesto, a la cuarta ciudad del país le sobran encantos que ofrecer, sobre todo a los amantes de los deportes acuáticos, el turismo ecológico y de aventura.

Así de irresistib­le es toda Colombia: «un arcoíris de oportunida­des», ha dicho el ministro de Comercio, Industria y Turismo, José Manuel Restrepo, quien anda impulsando la campaña #YoVoy, que convida a sus compatriot­as a que hagan del turismo doméstico una actividad recurrente y vivan en carne propia el orgullo de habitar un país que se ha propuesto conquistar al mundo. colonial rule. However, a neighborho­od like La Candelaria, in the historic center, with its narrow streets (as well as those in the exclusive Usaquén), need to be admired closely because that's also home to the Botero Museum, which cherishes the outstandin­g legacy of renowned that local muralist, painter and sculptor.

Although there's abundance of interestin­g museums, we must choose, above all, the Gold Museum, whose collection -belonging to the Bank of the Republic- is considered the most important of its kind in the world. The museum boasts over 34,000 pieces of goldsmith and 20,000 lithic artifacts, textiles, ceramics and precious stones that belonged to the Tayrona, Tolima, Tumaco and Malagana cultures.

It takes just a one-hour drive to get to Zipaquirá, where there is an impressive Salt Cathedral, some sort of shrine built inside that famous mine, penciled in as one of the largest on the planet.

Colombia is also among the nations that vie to be called the land of the world's best coffee, although most connoisseu­rs point out that it really is that way. In any case, UNESCO granted the Colombian Coffee Cultural Landscape the status of World Heritage, for the culture that characteri­zes it and its extraordin­ary natural wealth (multiple climates and ecosystems, a haven of approximat­e 1,500 butterfly species), currently under the status of world biodiversi­ty preservati­on zone. In 2016, this exceptiona­l site was recognized with the Excelencia­s Award.

All the brightness of the Caribbean can be seen in Barranquil­la, where the very first thing any traveler should do is attend the local carnival, declared Oral and Intangible World Heritage, crying out the motto that “only those who live it are the one who do enjoy it”. However, the country's fourth-largest has plenty of charms to offer, especially to lovers of watersport­s, ecological tourism and adventures.

As irresistib­le as Colombia is, the country is “a rainbow of opportunit­ies,” as the Minister of Trade, Industry and Tourism, José Manuel Restrepo put it as he was promoting the #YoVoy campaign by inviting his fellow Colombians to make domestic tourism a recurrent activity and live deep in the flesh the pride of inhabiting a country that has set out to conquer the world.

 ??  ?? Desde el cerro de Monserrate se puede apreciar toda la ciudad capital. From the hill of Monserrate, you can make out the entire capital.
Desde el cerro de Monserrate se puede apreciar toda la ciudad capital. From the hill of Monserrate, you can make out the entire capital.
 ??  ?? El Paisaje Cultural Cafetero colombiano fue reconocido en 2016 con el Premio Excelencia­s. Colombian Coffee Cultural Landscape was recognized in 2016 with the Excelencia­s Award.
El Paisaje Cultural Cafetero colombiano fue reconocido en 2016 con el Premio Excelencia­s. Colombian Coffee Cultural Landscape was recognized in 2016 with the Excelencia­s Award.

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