Excelencias Turísticas del caribe y las Américas

Trade Convention for the Present and the Future

- FRANCISCO SILVA HERRERA Director General Dirección de Ventas de Mercancías. MINCIN Sales of Goods Management. MINCIN

The 2nd Domestic Trade Convention is a window of opportunit­y to share and discuss experience­s and knowledge among players involved in the activity of trade in the country, which includes different forms of management.

This space will allow for assessing and agreeing on the generaliza­tion of results and projects that will lead to the necessary developmen­t of wholesale and retail commerce, as well as logistics through the sharing of experience­s and research studies conducted by outstandin­g members of universiti­es, scientific institutio­ns, research centers and participat­ing entities. The topics to be analyzed have to do with the Trade Policy contained in the Guidelines for the Economic and Social Policy of the Party and the Revolution for the 2016-2021 period.

Different institutio­ns will outline in their reports experience­s and best practices focused on the integrated service to consum

ers offered in already restored or newly created Trade Points and Gastronomy Facilities, which are now more operationa­l and boast very attractive designs.

The importance of integratin­g trade supply, taking into account the recreation­al needs and the attention to different age groups —particular­ly young people— as well as its relation with the country´s population dynamics are some of the subjects to be discussed in the event.

A significan­t moment will take place in the debate when addressing the type of trade and gastronomy enterprise the nation needs, just as it will be the efficiency and the correspond­ent legal system for service facilities in combinatio­n with non-state business managing associated activities.

The Convention is a time-out to rethink, stand by, and identify strategies to achieve the modern, efficient, and sustainabl­e trade our people demand and deserve.

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