ROMEO Y JU­LIE­TA

A Gol­den Ro­man­ce

Habanos - - Sum­mary -

THE BRAND IS CE­LE­BRA­TING ITS 145TH AN­NI­VER­SARY WITH THE AD­DI­TION OF A NEW LI­NE, THE MOST PRE­MIUM IN ITS PORT­FO­LIO WITH TH­REE NEW VI­TO­LAS

The ori­gin of Romeo y Ju­lie­ta as a Ha­bano brand da­tes back to 1875 and was ins­pi­red by the ho­mony­mous tra­gic story writ­ten by En­glish wri­ter Wi­lliam Sha­kes­pea­re. Its ba­lan­ced and aro­ma­tic blend, with se­lec­ted fi­ller and bin­der lea­ves hai­ling from the Vuel­ta Aba­jo* area, ma­ke it the clas­sic me­dium-strength Ha­bano.

To­day, 145 years la­ter, Romeo y Ju­lie­ta laun­ches the new “Lí­nea de Oro,” the most ex­clu­si­ve and ele­gant wit­hin the brand port­fo­lio.

This new li­ne is ma­de up of th­ree new vi­to­las, two of them with “pa­re­jo” for­mat and one “fi­gu­ra­do”, are ex­clu­si­ve vi­to­las in the port­fo­lio of Romeo y Ju­lie­ta and in­tro­du­ce, first ti­me ever, a “me­dium-strength tas­te wit­hin the brand.

Dia­nas, Hi­dal­gos, and No­bles ha­ve been the vi­to­las se­lec­ted by Ha­ba­nos S.A. to crea­te this new li­ne, which is brought to mar­ket in high-qua­lity, ca­re­fully de­sig­ned bo­xes with a high-gloss lac­que­red fi­nish on sy­ca­mo­re wood dyed in the brand red color-sche­me. Their beauty is en­han­ced by the woo­den grain it­self. A dis­tin­cti­ve fea­tu­re in Lí­nea de Oro is the slo­ping ci­gar box front. They al­so sport an ele­gant cur­ved slit with ac­cent in gold dye and me­ta­llic rib­bon, which along with the per­fectly de­tai­led em­bos­sed lo­go, ma­ke the­se bo­xes so­met­hing uni­que.

The­se Ha­ba­nos will al­so sport a ba­se band and rib­bon de­sig­ned ex­clu­si­vely for this laun­ching.

*D.O.P. (Pro­tec­ted Ap­pe­lla­tion of Ori­gin)

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