Fra­gran­ce of a Pas­sion

MI­LLE CEN­TUM IS THE BRAINCHILD OF MAR­CO CIC­CA­TE­RI AND HIS WI­FE SON­JA CIC­CA­TE­RI, BORN OUT OF A PAS­SION FOR MON­TE­CRIS­TO

Habanos - - Summary -

Mi­lle Cen­tum was born out of an idea, a desire for so­met­hing ne­ver en­ding, def­ying the trends and boun­da­ries of ti­me, a pro­ject of heart for my­self for which I had the support of my wi­fe.

THE BACK­GROUND: FIN­DING YOUR INNER COUNT

As most pro­jects and com­pa­nies Mi­lle Cen­tum has its ori­gin in a pas­sion. In this ca­se my pas­sion for Mon­te­cris­to, both the Ha­bano and the le­gen­dary no­vel Count of Mon­te­cris­to by Ale­xan­dre Du­mas. When in­cor­po­ra­ting my Ro­man an­cestry with Mon­te­cris­to and my own na­me we got the na­me Mi­lle Cen­tum, which in La­tin means 1,100, which in Ro­man let­ters spells MC: Mar­co Cic­ca­te­ri, Mon­te­cris­to, Mi­lle Cen­tum.

My own story with perfumes be­gan with my mot­her who was very in­ter­es­ted in perfumes as a young wo­man. This ga­ve me the sa­me in­ter­est for perfumes, crea­ting won­der­ful me­mo­ries of my child­hood, my mot­her and her scents. When I la­ter mo­ved to Stock­holm, with my first sa­lary I bought Cha­nel No 5, which I ga­ve to her when she ca­me to vi­sit me for the first ti­me. Lea­ding this pro­ject for­ward as spou­ses, pa­rents and bu­si­ness part­ners our ideas we­re from the very be­gin­ning crys­tal clear. We knew exactly what kind of feelings we wan­ted our pro­ducts to pro­vo­ke in­to the by-pas­ser, to the ob­ser­ver and fi­nally to its bea­rer.

We wan­ted to trans­mit the fee­ling of uni­que­ness, the po­wer of will to im­pro­ve and to find inner no­bi­lity – the inner Count.

THE MIS­SION: QUA­LITY IS NOT NEGOTIABLE

We star­ted out with not­hing, only the lo­go and the need to res­pect the high stan­dard of the brand Mon­te­cris­to. Af­ter mo­re than two years we had fi­nis­hed pro­ducts. To­day it is with big pri­de we see our bottles stan­ding on shel­ves of fi­ne es­ta­blish­ments or on pho­tos of so­cial me­dias.

Our vi­sion is to crea­te a per­fect sym­bio­sis with all the things of a hig­her mea­ning, wha­te­ver they may be for the sin­gle per­son. And to test the boun­da­ries, to al­ways cha­llen­ge them and ne­ver let them li­mit us.

Our goal is that Mi­lle Cen­tum will ha­ve a ran­ge of fra­gran­ces, both with Mon­te­cris­to De­leg­gend and our own brand and to be pre­sent in an ex­clu­si­ve but nu­me­rous quan­ti­ties of re­now­ned se­lling points of pres­ti­ge.

THE RE­SULT: OUR CREATIONS

Mon­te­cris­to is one of the world's most re­now­ned pre­mium brands, brin­ging fi­ne Cu­ban crafts­mans­hip and un­dispu­table qua­lity to the world for over eight de­ca­des. The cha­llen­ge was to in­cor­po­ra­te the clas­sic and lu­xu­rious sen­sa­tion of the na­me Mon­te­cris­to in­to the fra­gran­ce De­leg­gend.

When crea­ting the fra­gran­ces it was very im­por­tant to us to ma­ke so­met­hing def­ying cu­rrent trends, our fra­gran­ces are al­ways ac­tual and for all ti­mes.

Initially, the idea was to start with a sin­gle per­fu­me, the Mon­te­cris­to De­leg­gend Sig­na­tu­re Li­ne (brown). We wan­ted it to be woody with spi­ces and I was ex­tre­mely fo­cu­sed on the com­bi­na­tion of ve­ti­ver and ton­ka.

The user's vi­sion of our first fra­gran­ce was a man of 35 years and ol­der, a pas­sen­ger, a bon vi­vant. He's been th­rough a lot and has re­mai­ned mo­dest, va­luing life's small, pre­cious mo­ments. A man who is not fo­cu­sed on ma­te­rial wealth, as many are to­day.

When we we­re able to say that we we­re sa­tis­fied with the re­sult of our first fra­gran­ce, we still felt that we we­ren't do­ne which was ac­tually roun­ded off by the com­po­si­tions and vi­sions for the ot­her two fra­gran­ces Blanc and Noir.

The­se ca­me very easy be­cau­se we had the right con­cept al­ready in mind. When this hap­pe­ned, we reali­zed that we, kno­wingly or sub­cons­ciously, we­re ins­pi­red by the no­vel The Count of Mon­te­cris­to by Ale­xan­dre Du­mas, rat­her than the "lifestyle pre­mium ci­gar smo­ker" such as I so en­jo­yably am.

And so we wan­ted to de­ve­lop the al­ter egos of Mon­te­cris­to De­leg­gend. Not to crea­te th­ree fra­gran­ces strongly se­pa­ra­ted from each ot­her, ap­pea­ling to com­ple­tely dif­fe­rent per­sons, but to sa­lu­te the ver­sa­ti­lity of man and crea­te one Mon­te­cris­to De­leg­gend, with th­ree dif­fe­rent fa­ces sui­ta­ble for wha­te­ver mood or si­tua­tion life may bring you.

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