A YEAR OF ANNIVERSARIES
Habanos, S.A. continues in 2022 the celebrations started last year on the occasion of the 55th anniversary of its most prestigious brand, Cohiba, and the Excelencias magazine begins the events to celebrate its 25 years of life, dates that merge before the birth of this publication, following such convulsive years.
The joy of being able to present this edition on the coincidence of their anniversaries also makes us think of the joint work that both companies have done following the success and progress of Habanos, S.A. around the world. We are proud to have accompanied it since the birth of our first issue, in 1997, with the publication of the worldwide presentation of such prestigious brands as Trinidad or Vega Robaina, which was a challenge for us; always accompanied by improvement and quality.
We have always believed that paper was an ambassador for a luxury product like Habanos, but we also thought, from the very beginning, that the dissemination of information had to overcome the barriers of transportation and classic distribution.
That's why, when we designed the Excelencias magazine, our art director and father of the design of the first issue, Jesús Figueres, suggested the possibility of starting a parallel long-distance career: uploading it with all its content to the Internet (1997), almost the prehistory of this type of action and even more so with this criterion. So, in that same year, we became one of the first magazines in the world and the first in all of Ibero-America to upload its entire contents to the Internet free of charge.
The collaboration between Habanos, S.A. and Excelencias came about before the birth of our publication; we presented a different project, the creation of the Habanos magazine, and that's how it developed until today, 25 years later, when this collaboration has taken the necessary paths so that today the Excelencias Group remains a loyal partner of Habanos, S.A. around the world, as well as of all its distributors and events that take place.
Between the two companies, collaborations have surpassed any goal set: the management and accompaniment at Habano festivals and the attention to their special guests by Excelencias Travel, our travel agency; the creation and design of daily parallel products, on paper and digital, to cater to the guests at that event and their subsequent follow-up; the production of the Habanos newspaper and countless other activities... That's why these 25 years of being close to the world leader in the production and marketing of Habanos has been a privilege that has to lead us to the daily search for Excelencias to be worthy of the trust placed in us.
Let's celebrate Cohiba's 55th anniversary and the 25th anniversary of Excelencias by enjoying an exclusive Lancero, as that's the request Gregorio Fuentes (1897-1997), the former captain of the Pilar ship, Hemingway's friend and companion until his death, made to us as a birthday present on the day our magazine was presented at the Hotel Nacional de Cuba.