THE EXPERIENCE OF COLLABORATING WITH COHIBA...
Cognac has always been a traditional pairing for Habanos precisely because the aromas that are typical for it are usually very similar to the ones you normally get in cigars - which is why this tends to be a very harmonic experience.
ACCEPTANCE...
Martell Cohiba is a specific product that generates constant volumes on four continents.
WHY THIS CO-BRANDING?
A lot of similarities exist between cognac and cigars in terms of Savoir Faire, importance of geological and climatic conditions and various production stages. With Cohiba, Martell aimed to strengthen its luxury credentials and aspirational image.
ABOUT COHIBA...
I am a passionate cigar smoker myself and I love the fact that Cohiba cognac by Martell was the first (and still remains the only) cognac developed specifically to pair with a Cuban cigar brand - and the one with a very recognizable profile. More so, this cigar, Cohiba, and our cognac work together to create an experience that is bigger than the sum of its parts. It is as if they are talking to each other, enhancing each other's characteristics. In a good pairing, such as this one, the cigar makes you want more cognac, and the cognac makes you want more cigar. You can enjoy this combination for hours without being bored and with the flavors constantly evolving!
THE IDEAL PARTNER...
Cognac Cohiba by Martell is the ideal companion for the Habano of the same name because, as I said, it was created by Pernod Ricard specifically to pair with Cuba's most famous cigar brand. It is a perfect match because this fine cognac can really animate and thrust the flavors that you normally get from a full-bodied and wellbalanced Cohiba cigar. It really is a very pleasant and rewarding experience in which cigar and cognac work together, enhancing each other's characteristics, with the spirit becoming even more elegant while making the cigar seem sweeter and toastier.