M Style - - Editorial - Gabriel Es­car­rer Jaume

The words on the cover of this is­sue, ‘ Africa now’, re­flect Meliá Ho­tels In­ter­na­tional’s re­newed com­mit­ment to Africa. The com­pany has just opened an al­ready iconic ho­tel, the Meliá Serengeti Lodge, right in the heart of the Serengeti Na­tional Park—a wildlife par­adise par ex­cel­lence.

It’s a mys­te­ri­ous and in­creas­ingly invit­ing con­ti­nent for the world of tourism and travel, in which Meliá al­ready has 16 ho­tels (open or in the process of open­ing) in coun­tries like Tan­za­nia, Mozam­bique, Morocco and Cape Verde. This is­sue of MStyle will show­case both the beauty of the Serengeti and our idyl­lic hol­i­day des­ti­na­tions on the is­land of Sal, one of the most spec­tac­u­lar sites in Cape Verde. We’ll in­tro­duce you to the fu­ture ME Dubai ho­tel, the fi­nal ar­chi­tec­tural jewel of the bril­liant ar­chi­tect Zaha Ha­did. It will open its doors in late 2018, mark­ing the start of a new era in the Mid­dle Eastern hospi­tal­ity and life­style in­dus­try.

Long be­fore es­tab­lish­ing our­selves in Africa and the Mid­dle East, we were the first Span­ish ho­tel com­pany to ex­pand into Asia, where we now have 45 ho­tels in op­er­a­tion or un­der con­struc­tion. This mag­a­zine will take you to one of to­day’s most mag­i­cal and cov­eted in­ter­na­tional des­ti­na­tions, Viet­nam, where the Meliá group al­ready op­er­ates 10 ho­tels, three of which will open this year in the cap­i­tal city of Ho Chi Min, and we'll visit as well the mag­nif­i­cent city of Kuala Lumpur, the cap­i­tal of Malaysia.

Our legacy as a leader in leisure hospi­tal­ity is also closely linked to the Car­ib­bean and Latin Amer­ica. Our lat­est par­adise is the Meliá Iguazú at Iguazú Falls in Ar­gentina, which we rec­om­mend that you visit at least once in your life­time. This is­sue’s voy­age through the Amer­i­cas is com­pleted by the most re­cent ho­tels opened in Cuba, which of­fer much more than spec­tac­u­lar beaches and stun­ning nat­u­ral sur­round­ings. These charm­ing ho­tels are lo­cated in the his­toric cities of Ca­m­agüey, Cien­fue­gos and Trinidad, help­ing Meliá to di­ver­sify its scope and pro­mote lo­cal cul­ture and a more sus­tain­able tourism.

Art and the con­nec­tion be­tween trav­ellers and their des­ti­na­tions are es­sen­tial el­e­ments of the Gran Meliá brand. Al­ways at the fore­front of lux­ury and re­fine­ment, it’s char­ac­terised by a strong sense of Span­ish her­itage. To this end, Gran Meliá will be­come a pa­tron of the arts in the Span­ish cap­i­tal by spon­sor­ing the ‘Men­i­nas Gallery’ project, which is ex­plored in these pages. This com­pletes our sec­tion on art, ded­i­cated in this is­sue to one of the world’s most im­por­tant con­tem­po­rary art fairs—ARCO in Madrid—and fea­tur­ing an in­ter­view with its di­rec­tor. And for those who never get tired of learn­ing, in ‘The Ob­ser­va­tory’ we hope to bring you one step closer to the fas­ci­nat­ing uni­verse of the dig­i­tal cus­tomer jour­ney, which is help­ing us to rev­o­lu­tionise the guest ex­pe­ri­ence.

I’d like to con­clude with a re­minder of Meliá’s deep com­mit­ment to so­ci­ety and the en­vi­ron­ment, with the goal of con­tribut­ing to a bet­ter world through our work in the ho­tel in­dus­try. MStyle fo­cuses its lens on a project con­ceived in Asia that has the po­ten­tial to make a real dif­fer­ence, which we plan to ex­pand in the fu­ture: ‘ Soap for Hope’, de­vel­oped by Meliá Ho­tels In­ter­na­tional in col­lab­o­ra­tion with the lead­ing com­pany Di­versey.

Thank you for your trust in us—and thank you for read­ing MStyle.

Vice Chair­man and Chief Ex­ec­u­tive Of­fi­cer Meliá Ho­tels In­ter­na­tional

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