Some of the recognition we’ve recently received throughout the world.
Meliá Hotels International received a total of 26 Trip Advisor Travellers Choice’ awards for 15 of the group’s establishments. The winners are selected each year according to the comments left by millions of Trip Advisor members, with prizes awarded to the hotels that receive an outstanding score—highlighting not only travellers’ preferred destinations, but those truly exceptional places that guests return to again and again.
The company’s award-winning hotels include the Gran Meliá Palacio de los Duques (Madrid) and the Gran Meliá Palacio de Isora (Tenerife), both part of the ‘Luxury’ category in Spain, cementing the Gran Meliá brand’s position as a clear leader in the Spanish luxury hospitality market. The company also received international recognition for the Gran Meliá Xian, reflecting the company’s success in China, one of its target markets for growth.
Meliá Hotels International once again demonstrated its status as a world leader in the hospitality sector. Thousands of travellers from all over the world have recognised the excellence of the group’s brands and products, with some of its hotels gaining the highest distinction: the Meliá Zanzibar (which received three Traveller ’s Choice awards), the Meliá Braco Village (Jamaica), the Meliá Cayo Coco (Cuba), the Paradisus Río de Oro (Cuba), the Paradisus Palma Real and the Paradisus Punta Cana (both in the Dominican Republic), among others.
Meliá is the most highly valued hotel brand in Spain according to the annual rankings of the prestigious brand consultancy Brand Finance, who have developed their own methodology for
with their financial results, taking into account a wide range of factors including financial performance, brand reputation, emotional connection and marketing strategy, which together constitute brands’ overall value and positioning.
Meliá Hotels International sits 11 positions above the next highest Spanish brand, and is among the three most highly valued European brands globally, having climbed 10 places since the 2017 report ranked it 32nd in the world. Ahead of Meliá are brands operated by major US hotel groups including Hilton, Marriott, Starwood and Hyatt; European chains such as Accor and Intercontinental; and Asian groups like Shangri-La.
Two of the group’s most successful projects have been recognised: the extensive renovation of Magaluf that Meliá spearheaded, and the ‘responsible’ transformation of the Innside Palma Bosque hotel.
In collaboration with FITUR and the Instituto Tecnológico Hotelero (ITH), the Intermundial Foundation presented the Responsible Tourism Award in the ‘Hospitality ’ category to the project ‘Calviá Beach, the transformation of a destination certified in sustainability.
The 4th annual Re Think Hotel awards were also presented at FITUR, with the purpose of recognising and promoting the Spanish hotel industry's best sustainability and refurbishment projects. The Innside Palma
Bosque hotel received an award for the focus on responsibility that has characterised its reform and repositioning project, developed during the first half of 2017.
The Calviá Beach project is a public-private collaboration headed by Meliá Hotels International that led the area’s transformation through the management of more than 3,500 rooms in the Magaluf area, including the renovation and rebranding of the hotels and the local urban environment; the improvement of their category and segmentation; the introduction of environmental management systems; the diversification into segments such as sports tourism and MICE; and the promotion of a complementary high-quality offer.
The project, which just concluded its sixth season with remarkable commercial success and recognition, has become the first European destination to obtain the ‘Earth Check’ sustainability certification for achieving environmental improvements such as the reduction of CO2 emissions by 37.85%. It also achieved notable progress in both revenue and the extension of the tourist season, as well as the creation of employment opportunities and the redistribution of wealth generated by tourism.
Meliá, a leading hotel company in Spain and one of the most important chains in the international hospitality sector, actively seeks to improve the social impact of its activity whilst minimising any negative effects, fostering a system of responsible hotel management based around 4 focal points: the environment, employability, child welfare and reputation. In this way, it works to create a common framework that each hotel can adapt according to its own unique requirements.
The TripAdvisor Travellers’ Choice Awards recognise the best Meliá hotels
Lush greener y surrounds the seaside pool at theMeliá Zanzibar. The , Meliáeliá group the most highly valued Spanish hotel brand and the third highest in Europe at the international level, according to Brand Finance
The Innside Palma Bosque hotel’spool at night. Meliá Hotels International receives the 2018 Responsible Tourism Award at FITUR