AWARDS

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Some of the recog­ni­tion we’ve re­cently re­ceived through­out the world.

Meliá Ho­tels In­ter­na­tional re­ceived a to­tal of 26 Trip Ad­vi­sor Trav­ellers Choice’ awards for 15 of the group’s es­tab­lish­ments. The win­ners are se­lected each year ac­cord­ing to the com­ments left by mil­lions of Trip Ad­vi­sor mem­bers, with prizes awarded to the ho­tels that re­ceive an out­stand­ing score—high­light­ing not only trav­ellers’ pre­ferred des­ti­na­tions, but those truly ex­cep­tional places that guests re­turn to again and again.

The com­pany’s award-win­ning ho­tels in­clude the Gran Meliá Pala­cio de los Duques (Madrid) and the Gran Meliá Pala­cio de Isora (Tenerife), both part of the ‘Lux­ury’ cat­e­gory in Spain, ce­ment­ing the Gran Meliá brand’s po­si­tion as a clear leader in the Span­ish lux­ury hospi­tal­ity mar­ket. The com­pany also re­ceived in­ter­na­tional recog­ni­tion for the Gran Meliá Xian, re­flect­ing the com­pany’s suc­cess in China, one of its tar­get mar­kets for growth.

Meliá Ho­tels In­ter­na­tional once again demon­strated its sta­tus as a world leader in the hospi­tal­ity sec­tor. Thou­sands of trav­ellers from all over the world have recog­nised the ex­cel­lence of the group’s brands and prod­ucts, with some of its ho­tels gain­ing the high­est dis­tinc­tion: the Meliá Zanz­ibar (which re­ceived three Trav­eller ’s Choice awards), the Meliá Braco Vil­lage (Ja­maica), the Meliá Cayo Coco (Cuba), the Paradisus Río de Oro (Cuba), the Paradisus Palma Real and the Paradisus Punta Cana (both in the Do­mini­can Repub­lic), among oth­ers.

Meliá is the most highly val­ued ho­tel brand in Spain ac­cord­ing to the an­nual rank­ings of the pres­ti­gious brand con­sul­tancy Brand Finance, who have de­vel­oped their own method­ol­ogy for

with their fi­nan­cial re­sults, tak­ing into ac­count a wide range of fac­tors in­clud­ing fi­nan­cial per­for­mance, brand rep­u­ta­tion, emo­tional con­nec­tion and mar­ket­ing strat­egy, which to­gether con­sti­tute brands’ over­all value and po­si­tion­ing.

Meliá Ho­tels In­ter­na­tional sits 11 po­si­tions above the next high­est Span­ish brand, and is among the three most highly val­ued Euro­pean brands globally, hav­ing climbed 10 places since the 2017 re­port ranked it 32nd in the world. Ahead of Meliá are brands op­er­ated by ma­jor US ho­tel groups in­clud­ing Hil­ton, Mar­riott, Star­wood and Hy­att; Euro­pean chains such as Ac­cor and In­ter­con­ti­nen­tal; and Asian groups like Shangri-La.

Two of the group’s most suc­cess­ful projects have been recog­nised: the ex­ten­sive ren­o­va­tion of Ma­galuf that Meliá spear­headed, and the ‘re­spon­si­ble’ trans­for­ma­tion of the Inn­side Palma Bosque ho­tel.

In col­lab­o­ra­tion with FI­TUR and the In­sti­tuto Tec­nológico Hotelero (ITH), the In­ter­mundial Foun­da­tion pre­sented the Re­spon­si­ble Tourism Award in the ‘Hospi­tal­ity ’ cat­e­gory to the project ‘Calviá Beach, the trans­for­ma­tion of a des­ti­na­tion cer­ti­fied in sus­tain­abil­ity.

The 4th an­nual Re Think Ho­tel awards were also pre­sented at FI­TUR, with the pur­pose of recog­nis­ing and pro­mot­ing the Span­ish ho­tel in­dus­try's best sus­tain­abil­ity and re­fur­bish­ment projects. The Inn­side Palma

Bosque ho­tel re­ceived an award for the fo­cus on re­spon­si­bil­ity that has char­ac­terised its re­form and repo­si­tion­ing project, de­vel­oped dur­ing the first half of 2017.

The Calviá Beach project is a pub­lic-pri­vate col­lab­o­ra­tion headed by Meliá Ho­tels In­ter­na­tional that led the area’s trans­for­ma­tion through the man­age­ment of more than 3,500 rooms in the Ma­galuf area, in­clud­ing the ren­o­va­tion and re­brand­ing of the ho­tels and the lo­cal ur­ban en­vi­ron­ment; the im­prove­ment of their cat­e­gory and seg­men­ta­tion; the in­tro­duc­tion of en­vi­ron­men­tal man­age­ment sys­tems; the di­ver­si­fi­ca­tion into seg­ments such as sports tourism and MICE; and the pro­mo­tion of a com­ple­men­tary high-qual­ity of­fer.

The project, which just con­cluded its sixth sea­son with re­mark­able com­mer­cial suc­cess and recog­ni­tion, has be­come the first Euro­pean des­ti­na­tion to ob­tain the ‘Earth Check’ sus­tain­abil­ity cer­ti­fi­ca­tion for achiev­ing en­vi­ron­men­tal im­prove­ments such as the re­duc­tion of CO2 emis­sions by 37.85%. It also achieved no­table progress in both rev­enue and the ex­ten­sion of the tourist sea­son, as well as the cre­ation of em­ploy­ment op­por­tu­ni­ties and the re­dis­tri­bu­tion of wealth gen­er­ated by tourism.

Meliá, a lead­ing ho­tel com­pany in Spain and one of the most im­por­tant chains in the in­ter­na­tional hospi­tal­ity sec­tor, ac­tively seeks to im­prove the so­cial im­pact of its ac­tiv­ity whilst min­imis­ing any neg­a­tive ef­fects, fos­ter­ing a sys­tem of re­spon­si­ble ho­tel man­age­ment based around 4 fo­cal points: the en­vi­ron­ment, em­ployability, child wel­fare and rep­u­ta­tion. In this way, it works to create a com­mon frame­work that each ho­tel can adapt ac­cord­ing to its own unique re­quire­ments.

The TripAd­vi­sor Trav­ellers’ Choice Awards recog­nise the best Meliá ho­tels

Lush greener y sur­rounds the sea­side pool at theMeliá Zanz­ibar. The , Meliáeliá group the most highly val­ued Span­ish ho­tel brand and the third high­est in Europe at the in­ter­na­tional level, ac­cord­ing to Brand Finance

The Inn­side Palma Bosque ho­tel’spool at night. Meliá Ho­tels In­ter­na­tional re­ceives the 2018 Re­spon­si­ble Tourism Award at FI­TUR

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