AS AN EPICENTRE FOR ART
ME Madrid hotel
During the fair, the avant-garde ME Madrid hotel, in the heart of the Spanish capital, became the place to see and be seen. This unique space provided a fun and inviting post-fair atmosphere, with an interesting and contemporary cultural programme in line with ARCO 2018. Among the numerous events were the success and good vibes experienced during the Knowledge Session, in which guests of the fair (museum directors, art critics, celebrities, etc.)
had the opportunity to meet and chat in the setting of the ME hotel, which hosted artists, including those from Urvanity Art, throughout the fair. Another project that inspired much discussion was Now you see me, in which the trendiest creators customised a hotel room. Another Knowledge Session, organised in collaboration with Urvanity Art, delved into the role of ‘Women in the cultural industry beyond the feminist clichés’, by addressing a current yet uncommon theme. The session was led by three influential women of the Spanish cultural scene (Belén Polanco, Consuelo Durán and Anna Taratiel). In addition, during the month following the fair, ten artists affiliated with ARCO (from Nave Oporto) exhibited ten pieces throughout the hotel. This exhibition’s opening party, which took place at RADIO ME Madrid, was attended by well-known faces of urban art: the artists themselves, surrounded by
good music, live performances and international press specialising in art, including NEO2 magazine.
Some of the various events hosted by the ME Madrid Reina Victoria hotel before, during and after the International Contemporary Ar t Fair (ARCO).