Coca-Cola watches the en­vi­ron­ment with ‘Cir­cu­lar Seas’

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Coca-Cola keeps work­ing to con­trib­ute for a bet­ter en­vi­ron­ment with its new project Cir­cu­lar Seas. This ini­tia­tive is Coca-Cola’s big­gest plan for coastal clean­ing and marine bot­tom pre­serv­ing in Spain and Por­tu­gal. Its goal is to col­lect ev­ery sin­gle pack­age so that none of them ends up as lit­ter, es­pe­cially in the oceans. More than 80 beaches will be cleaned off by the end of 2018 and Coca-Cola will con­trib­ute to pre­serve 11 marine bot­toms in Ibe­ria. The com­pany plans to col­lect waste with the help of 1,000 peo­ple and 50 ship­ping boats.

Thus, Coca-Cola, to­gether with the Span­ish Min­istry of Fish­eries and three eco-friendly as­so­ci­a­tions, is clean­ing dif­fer­ent beaches in ev­ery re­gion of Spain and Por­tu­gal. This project also has got the sup­port of over one hun­dred en­ti­ties, in­clud­ing NGOs, uni­ver­si­ties and lo­cal gov­ern­ments.

Apart from coastal clean­ing, Cir­cu­lar Seas is a plan to re­cover nat­u­ral ar­eas, to pre­vent lit­ter­ing by means of pub­lic aware­ness cam­paigns and to con­trib­ute to sci­en­tific stud­ies and cir­cu­lar econ­omy.

Car­men Gómez-Acebo, Direc­tor of Cor­po­rate Re­spon­si­bil­ity at Coca-Cola Euro­pean Part­ners Ibe­ria, af­firms: “Our plans are to keep this as a long-term project, not just a one-time coastal clean­ing. Cir­cu­lar Seas aims to make con­sumers aware that it is nec­es­sary to re­cy­cle and to carry out proper waste man­age­ment”.

Cir­cu­lar Seas is part of Coca-Cola’s sus­tain­abil­ity strat­egy This is For­ward, whose first an­niver­sary will take place in Novem­ber. It plans to act re­spon­si­bly on six ar­eas: drinks, pack­ag­ing, so­ci­ety, wa­ter, cli­mate and sup­ply chain. In the pack­ag­ing area, Coca-Cola is work­ing with lo­cal and na­tional part­ners to col­lect 100% of its pack­ag­ing by 2025 in all Western Europe. That is where Cir­cu­lar Seas fits in.

In or­der to achieve that com­mit­ment, the com­pany is fo­cus­ing on eco-in­no­va­tion (lead­ing the way in pi­o­neer­ing sus­tain­able pack­ag­ing, in­clud­ing re­new­able ma­te­ri­als and smart new ways to re­duce pack­ag­ing waste) and is work­ing to make sure that 100% of its pack­ag­ing is re­cy­clable or reusable and that at least 50% of the ma­te­rial it uses for PET bot­tles comes from re­cy­cled plas­tic. Be­sides, Coca-Cola uses the reach of its brands to in­spire ev­ery­one to re­cy­cle.

Our plans are to keep this as a long-term project, not just a one-time coastal clean­ing.

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