THE BEST PLACE TO BE

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The lux­u­ri­ous Cir­cle by Meliá col­lec­tion pre­mieres in Punta Cana.

Do you want to be par t of an ex­clu­sive com­mu­nity of mem­bers? Wel­come to Cir­cle by Meliá, where the clas­sic con­cept of mem­ber­ship has been mod­ernised and brought up to date. The first re­sor t in this lux­u­ri­ous col­lec­tion is about to open in Punta Cana, and is closely aligned with the Par­adisus by Meliá brand.

Imag­ine be­long­ing to a com­mu­nity of cus­tomers who are loyal to a brand that’s con­stantly evolv­ing ac­cord­ing to their tastes—from culi­nary and cul­tural pref­er­ences to spe­cialised well­ness treat­ments and ameni­ties for cou­ples and chil­dren.

To join this ex­clu­sive hol­i­day com­mu­nity, there are three types of mem­ber­ship avail­able: In­fi­nite Blue, In­fi­nite Red and In­fi­nite Black Ex­pe­ri­ence. Each op­tion al­lows you to buy a 30-year mem­ber­ship. This is the ‘cur­rency ’ that al­lows you to spend ten days, a month, or how­ever long you wish at The Grand Re­serve at Par­adisus Palma Real in Punta Cana: a new ho­tel with 288 rooms and 144 suites that are ex­clu­sive to Cir­cle by Meliá mem­bers.

‘The pro­gramme lets mem­bers pur­chase points in ad­vance, which they can then save up. Guests will also have ac­cess to the new ho­tel, with unique ex­pe­ri­ences and su­pe­rior ser­vices that are de­signed ac­cord­ing to their wishes, such as air­port trans­fer, ex­clu­sive din­ing ex­pe­ri­ences, spa treat­ments and so on’, ex­plains Marco Fan­ton, Mar­ket­ing Direc­tor at Cir­cle by Meliá.

HIGH-VALUE MEM­BER­SHIP

‘The con­cept of ho­tel time­shares and mem­ber­ships has changed rad­i­cally in re­cent years, as has the way we en­joy prod­ucts in gen­eral’, says the mar­ket­ing direc­tor of this ex­clu­sive com­mu­nity.

‘In the past, some­one vir­tu­ally bought a week or a space in a ho­tel (a con­cept known as a “time­share”, which works very well in North Amer­ica and is quite com­mon). This kind of mem­ber­ship used to be a way of sav­ing money in ex­change for com­mit­ting to a few years with us.

‘Nowa­days, in a world where peo­ple get a new iPhone ev­ery six months, this com­mit­ment is less at­trac­tive if you don’t of­fer some­thing truly unique. Our pro­posal—Cir­cle

by Meliá—is all about the de­tails; we stay in touch with our guests and gather feed­back from them through­out the year, and mem­bers are able to mod­ify the prod­uct it­self ’.

This is es­pe­cially ev­i­dent when it comes to the re­sort’s restau­rants: ‘The Par­adisus Palma Real re­sort has 15 restau­rants that are con­stantly evolv­ing. The cui­sine they of­fer is not set in stone, but rather is de­pen­dent on our mem­bers’ wishes. This cre­ates a re­la­tion­ship where mem­bers’ feed­back ma­te­ri­alises in new restau­rant con­cepts’, ex­plains Marco Fan­ton. For in­stance, ‘if we have new culi­nary part­ners in the Meliá Ho­tels In­ter­na­tional group, this com­mu­nity of guests will be the first to en­joy them and, in a way, test them. For ex­am­ple, the idea is not to have an Ital­ian restau­rant in this re­sort, but to have an Ital­ian con­cept that is con­tin­u­ally evolv­ing ac­cord­ing to our mem­bers’ guide­lines’.

Re­la­tion­ships with this com­mu­nity are es­tab­lished through the re­sort's concierges, who keep in touch with the fam­i­lies not only dur­ing their stay, but also through­out the year. ‘It's as though you have a per­sonal concierge in Punta Cana who knows your loved ones and their wishes. By main­tain­ing open com­mu­ni­ca­tion dur­ing the whole year, they build a re­la­tion­ship be­fore, dur­ing and after guests’ hol­i­days’.

THE CIR­CLE EX­PE­RI­ENCE

‘The most ex­clu­sive and per­son­alised Meliá Ho­tels In­ter­na­tional ex­pe­ri­ence (the high­est level of mem­ber­ship is In­fi­nite Black) in­cludes a per­sonal but­ler who builds an emo­tional con­nec­tion be­tween the guest and the re­sort. They take care of ev­ery­thing, from cus­tomis­ing the mini

bar in each guest’s room and mak­ing reser­va­tions at their favourite restau­rants, to book­ing treat­ments in our sig­na­ture Natura Bissé spa and ar­rang­ing an­nual fam­ily photo shoots. The mem­ber­ship even in­cludes com­pletely com­ple­men­tary wed­ding plan­ning. These are just some of the ex­pe­ri­ences de­signed for our In­fi­nite Black mem­bers, to make the hol­i­day feel­ing last for­ever ’, says Sara Ranghi, Global Cus­tomer Ex­pe­ri­ence Direc­tor at Meliá Ho­tels In­ter­na­tional.

The re­sort’s 288 spa­cious suites range from 70 to nearly 280 square me­tres. Some of these are swim-up suites with di­rect ac­cess to the pool, gar­den and so­lar­ium. They each have one or two bed­rooms, liv­ing and din­ing ar­eas, baths and show­ers, as well as pri­vate bal­conies with hot tubs and out­door spa­ces.

As for din­ing op­tions, The Grand Re­serve at Par­adisus Palma Real will fea­ture seven new restau­rants and bars, all in­flu­enced by the lo­cal cul­ture and cui­sine. Guests can en­joy the very best food, from a ce­viche bar serv­ing fresh sig­na­ture dishes to a mod­ern, open-kitchen grill with Asian in­flu­ences. The Grand Re­serve also fea­tures a Cigar Bar with the best se­lec­tion in the Caribbean.

In ad­di­tion, guests at The Grand Re­serve can en­joy the Stay at One & Play at Three con­cept, which of­fers full ac­cess to The Re­serve and the Par­adisus Palma Real. This cre­ates a com­plex that in­cludes 15 restau­rants—in­clud­ing Pas­sion by Martín Berasategui (at an ad­di­tional cost)— plus the YHI Spa with an ori­en­tal gar­den, five pools and much more.

Punta Cana’s beaches are among the best in the world.This cap­ti­vat­ing en­vi­ron­ment is home to the first Cir­cle by Meliá ho­tel, whose mem­bers have ac­cess to first-class ser vices.

The Swim-Up Suites at The Grand Reser vePar­adisus Palma Real are de­signed toplease the senses.

All Swim-Up Suites have di­rect ac­cess to a per­sonal pri­vate pool, while the Spa par tnerswith the ex­clu­sive brand Natura Bissé.

The so­phis­ti­cated culi­nar y con­cept of The Grand Re­serve sur­prises din­erswith the lat­est gourmet trends.

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