TRENDY

M Style - - Contents - Text: MARISA SAN­TA­MARÍA

Ex­pe­ri­ence au­then­tic de­sign in the ME Mi­lan Il Duca.

Mi­lan has be­come one of the coolest cities in Europe, and its cul­tural events in the worlds of fash­ion, ar­chi­tec­ture and de­sign take up a spot in ever yone's diar y.The ME Mi­lan Il Duca ho­tel con­tin­ues to be the ideal base, as well as a con­tin­u­a­tion of these events and a fan­tas­tic place to make new con­tacts.

Mi­lan has been trans­form­ing over the past few years—a truly ex­cep­tional feat for a Euro­pean city. This mo­men­tum be­gan with the Expo 2015, and con­tin­ues to­day through sig­nif­i­cant, for­ward-look­ing de­vel­op­ment pro­grammes.

The fields of de­sign and ar­chi­tec­ture are two of the most vis­i­ble and im­por­tant driv­ing forces be­hind this trans­for­ma­tion. Ar­chi­tects like Ste­fano Bo­eri and Michele De Luc­chi, along with those from out­side of Italy like Her­zog & de Meu­ron, Rem Kool­haas and Chip­per­field, have cre­ated en­dow­ments and con­structed new mu­se­ums, con­cert halls, houses and of­fice build­ings that have trans­formed the very core of the city, even ex­tend­ing to its sky­line.

With­out ques­tion, the city con­tin­ues to be one of the in­ter­na­tional cap­i­tals of fash­ion and, con­se­quently, of de­sign. Lit­tle by lit­tle, it’s be­com­ing a mag­net for con­tem­po­rary art, with new gal­leries, ex­hi­bi­tion cen­tres like the Han­garBic­coca and foun­da­tions such as the Fon­dazione Prada sprout­ing up around the city.

The cul­tural cal­en­dar cov­ers the en­tire year, and can even be a lit­tle over­whelm­ing. In re­cent years, the lev­els of tourism re­lated to shop­ping and cul­ture in the city have dou­bled. Vis­i­tors are drawn to new and evolv­ing culi­nary ven­tures, clas­si­cal mu­sic at La Scala and other pres­ti­gious in­sti­tu­tions and the city ’s fun­da­men­tal pil­lars: its fash­ion weeks and the Salone fair, ded­i­cated to in­te­rior de­sign, fur­ni­ture and light­ing.

ME MI­LAN IL DUCA, A CEN­TRE OF OP­ER­A­TIONS

The Me Mi­lan Il Duca is a lo­cal point of ref­er­ence, hav­ing es­tab­lished it­self as a kind of launch pad in Mi­lan. Here you can re­main im­mersed in the world of de­sign as you plan out your sched­ule, and its ex­cep­tional lo­ca­tion makes it easy to ac­cess all the city ’s events.

Its lo­ca­tion in the Pi­azza della Repub­blica, next to the Br­era neigh­bour­hood, is within walk­ing dis­tance of all the cen­tral spots. The views from the rooftop ter­race are spec­tac­u­lar. En­joy Mi­lan’s best cock­tails at the Ra­dio Rooftop Bar, and ad­mire the city ’s new ar­chi­tec­tural style in the nearby Garibaldi dis­trict.

The ho­tel first opened as a re­sult of the Expo 2015, and soon be­came a lo­cal in­sti­tu­tion as well as an icon of ar­chi­tec­ture and de­sign. Al­varo Sans, who car­ried out the re­mod­elling, pro­posed a project that hon­oured the orig­i­nal de­sign, which was the work of the great Ital­ian ar­chi­tect Aldo Rossi.

Rossi, born in 1931, won a Pritzker Prize in 1990 for his in­flu­en­tial ca­reer in ar­chi­tec­ture. Of­ten de­scribed as ‘a poet who also hap­pens to be an ar­chi­tect’, Rossi was also an in­dus­trial de­signer who de­vel­oped in­ter­est­ing pieces of fur­ni­ture for Artémide and Molteni & C.

Since open­ing, the ho­tel has been likened to a ver­i­ta­ble mu­seum of the his­tory of Ital­ian de­sign. Each floor is ded­i­cated to a de­signer and fea­tures some of their pieces; ex­am­ples in­clude Aldo Rossi, Gio Ponti, Cac­cia Do­min­ioni, Achille

Castiglioni, Franco Al­bini, Ig­nazio Gardella, Vico Mag­istretti, Joe Colombo, Marco Zanuso and Guglielmo Ul­rich.

EX­PE­RI­ENCE DE­SIGN

To­day, de­sign is re­lated to life ex­pe­ri­ences, and the creation and plan­ning of new ways to en­counter spa­ces. In this sense, the ME Mi­lan Il Duca is a revolutionary in­sti­tu­tion. For those de­ter­mined to ex­pe­ri­ence Mi­lan’s events to the fullest, the ho­tel of­fers a pleas­antly sur­pris­ing haven of peace. An Aura Man­ager is tasked with en­sur­ing the rest and re­lax­ation of all guests. Through dif­fer­ent ini­tia­tives, the space pro­motes var­i­ous ways to re­lax and un­wind, which gives you an idea of the im­por­tance the ho­tel places on well-be­ing.

‘It’s a much-needed, serene out­look on the ex­pe­ri­ence, with the hec­tic pace of events and the many cir­cuits of busi­ness, cul­tural and com­mer­cial ac­tiv­i­ties that Mi­lan hosts through­out the year ’, says Francesco Costa, Aura Man­ager at the ME Mi­lan Il Duca.

The in­ter­na­tional press has de­scribed the ME Mi­lan Il Duca as a new way to ex­pe­ri­ence lux­ury; the de­sign mag­a­zine Wall­pa­per has called it ‘a new lux­ury de­sign and ar­chi­tec­ture life­style ho­tel in Mi­lan’.

One of the ho­tel’s crowning mo­ments was its col­lab­o­ra­tion with the Salone del Mo­bile, cur­rently the most im­por­tant event in the world of de­sign, in April of this year. Salone 2018 demon­strated the fair ’s con­tin­ued growth; the event now en­com­passes the fair at Rho, sev­eral ex­hi­bi­tions at venues across the city, the Fuorisa­lone cir­cuit and the var­i­ous streets and dis­tricts that join the ef­fort each year. The press ex­alted the event; from April 17th to 22nd,

Mi­lan saw an in­flux of 434,509 vis­i­tors from 188 coun­tries. This was a 26% in­crease com­pared to last year ’s fair.

At the 57th edi­tion of the Salone del Mo­bile di Mi­lano, Claudio Luti—in his new role as pres­i­dent—shocked the crowd by shar­ing a state­ment of in­ten­tions in the form of a man­i­festo for good de­sign. This year ’s bot­tom line in­di­cates the ob­jec­tive and in­ten­tion for next year ’s event: to place the ut­most im­por­tance on the qual­ity and di­ver­sity of all pro­pos­als, es­pe­cially those re­lated to in­no­va­tion.

SALONE AT THE ME MI­LAN IL DUCA

One of the most al­lur­ing at­trac­tions of Fuorisa­lone is the Ros­sana Or­landi Stu­dio, which over the years has be­come an es­sen­tial place to visit in Mi­lan. In this edi­tion of the Salone, the ho­tel’s gallery and shop ex­panded into a neigh­bour­ing gar­den, where talks and meet­ings be­tween de­sign­ers took place, along with an­other nov­elty: the ex­ten­sion of their ex­hi­bi­tions in the ME Mi­lan Il Duca ho­tel’s com­mon ar­eas. The ex­hi­bi­tion was cu­rated by Ros­sana Or­landi her­self. 'De­sign in De­sign' was a project pro­moted by the ho­tel to dis­play works by artists and de­sign­ers such as Fer­nando Mas­trangelo, Na­cho Car­bonell, the Von Pelt ate­lier, Chris­tel Sadde, Uu­fie, Sé Col­lec­tion, Dami­ano Spelta, Ger­mans Er­mičs and the Matt Gagnon Stu­dio.

From the lobby’s bar to the li­brary and the Il Giardino del Duca restau­rant with its ter­race, the ME Mi­lan Il Duca’s guests and vis­i­tors were taken on an ex­tra­or­di­nary jour­ney through stun­ning pieces cre­ated by some of the most bril­liant fig­ures in the mod­ern world of de­sign. This ex­cep­tional col­lab­o­ra­tion with the ME Mi­lan Il Duca of­fered ho­tel guests and vis­i­tors an ex­tra­or­di­nary op­por­tu­nity to en­joy, up close and per­sonal, the works se­lected by the in­dis­putable leader of Ital­ian de­sign, Ros­sana Or­landi. Along with Meliá’s ME Il Duca, she epit­o­mises the new vi­sion of Mi­lan in which cre­ativ­ity knows no bounds.

This pub­lic suc­cess and crit­i­cal ac­claim has only strength­ened the com­mit­ment and mis­sion of ME by Meliá in Mi­lan: to sup­port ex­cel­lence, in­ter­na­tional tal­ent and new ar­rivals in the world of de­sign.

On the right, above, views of the Ra­dioRooftop Mi­lan from the ho­tel’s tenth floor. Be­low, lobbydecor. On the op­po­site page, morear t from the lobby and STK Mi­lan, a cross be­tween a steak­houseand an el­e­gant lounge with a DJ.

The en­tire ho­tel boasts an at­mos­phere of ar t and de­sign. Be­low, the In­ter­con­nect­ing Chic Suite, 90m², of­fers the per­fect mix of glam­our and ele­gance. On the op­po­site page,the ho­tel’s sig­na­ture fur­ni­ture de­sign de­tails,and the re­cep­tion.

This year, the ME Mi­lan trans­formed into an ex­ten­sion of the Salone del Mo­bile di Mi­lano ex­hi­bi­tion.The pres­ti­gious Ros­sana Or­landi stu­dio or­gan­ised ar t show­ings at the ho­tel.

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