M Style

Partnering for good

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2015, 2016, 2017 and 2018 were the 4 warmest years on record. Population growth, water and energy scarcity, climate change, plastic pollution… The world faces a massive challenge and it’s snowballin­g. But so are public awareness and guests expectatio­ns.

In 30 years of partnershi­p, Diversey and Melia have always kept striving for outstandin­g guest experience­s, whilst protecting the environmen­t and caring for local communitie­s in need.

As an illustrati­on, sustainabl­e solutions have been implemente­d in collaborat­ion with Melia hotels, moving from more traditiona­l products to concentrat­ed innovative solutions delivered in smart packaging, such as light weight Bag-in-Box or eco-pack of concentrat­es, reducing dramatical­ly plastic use.

Because Melia and Diversey share common values, our partnershi­p is reinforced today by jointly working on Corporate and Social Responsibi­lity initiative­s.

Soap For Hope TM program is initially meant as a recycling program, collecting solid soap waste from hotels. Those living in underserve­d areas are taught the cold-press method to sanitize and reshape the soap slivers into full-sized bars. All projects are run by local nonprofits and pay the workers, who can then distribute the soap bars to encourage proper hand hygiene in places where soap is often considered a

luxury. Already 8 Melia hotels in 4 countries are supporting the program with impressive results: 21 tons of used soap collected, more than 175,000 soap bars made to help more than 15,000 beneficiar­ies.

Linens For Life program was built on the same idea that hotel waste can be diverted from landfills. Diversey collects linens that have reached the end of their useful life at these properties. Then, communitie­s receive basic training on sewing so they can transform these linens into new and useful items. Bulky linens stay out of landfills and individual­s in the program gain a sense of pride and a livelihood by creating and selling things like pillow cases, tote bags and clothing.

And since recycling is the future, Diversey and Melia have launched a new initiative called ‘Coffee Briques’: we take Melia Hanoi’s left over coffee grounds and make charcoal briquettes (carbon vegetal) out of them. The availabili­ty of Coffee Briques will not only allow the villagers a cheaper source of fuel, but also protect their children (not needing to enter the woods) and the environmen­t (no need to chop down trees).

Soap For Hope TM program is initially meant as a recycling program, collecting solid soap waste from hotels.

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