White Paper by (Spain) - English
Cynthia Vilchez Aliita
Its small size can be a hindrance when it comes to capturing attention. What are your strategies to achieve it? It is more difficult, but I think there is a type of customer who likes jewelry not to attract attention, but to feel it and to express themselves through it.
Where do you usually find the inspiration to create? I don’t have a specific method, it all comes quite organically. Sometimes things occur to me when I read a good night story to my children or while taking a walk.
What challenges are you facing? The most important one is to keep growing without losing our essence, our intimacy, and our unique traits. We work every day with that goal in mind.