American Apparel chooses Oracle’s ATG Web Commerce to support business
American Apparel, a manufacturer, distributor and retailer of branded fashion apparel, has chosen Oracle ATG Web Commerce and Oracle ATG We b C o mme r c e C u s t o me r Service applications to help grow its global, multi-channel r e t a i l b u s i n e s s . Amer i c a n Apparel will use the Oracle applications to deliver a personalized customer experience across all channels and touchp o i n t s, i n c l u d i n g t h e web, contact center, mobile devices, social media and in stores.
“American Apparel has a l a r g e, t a l e n t e d e c o mmerce team and we needed a platform and tools to fit our g rowth and customer service needs,” s a i d St a c e y Shul man, CI O, American Apparel. “Oracle ATG Commerce solutions provide us a scalable platfor m with the flexibility and intelligence to personalize our offerings and drive our online g rowth.” American Apparel s e l e c t e d Or a c l e b e c a u s e i t required a scalable, reliable platfor m with the ability to personalize of fers, cross-sell merchandise and extend the c o mmerc e e nv i r o n ment t o meet specific requirements. “Oracle solutions will enable American Apparel to create a strate gic advantage across channels and inter national markets,” said Mike Webster, senior vice president and general manager, Oracle Retail. “The Oracle ATG Commerce platfor m is ideally suited to optimizing operations and personalizing the customer experience at every touchpoint.”
To a c h i e ve i t s b u s i n e s s goals, American Apparel will implement Oracle ATG Web Commerce, Oracle ATG Web Co mmerce Merch a n d i s i n g , Oracle ATG Web Commerce S e a r c h , O r a c l e AT G We b Commerce Service Center. “We are very excited by American Apparel’s vision for a seamless retail solution enabling a consistent, multi-channel customer experience,” said Jags Krishnamurthy, COO, Object Edge. “Combining American Apparel’s global growth initiative with a technology solution that supports it should prove an interesting and compelling model-one that could very well define the future of retail commerce.”
The implementation is part of a larger business strate gy in which the retailer will grow r eve nu e, r e d u c e i nve n t o r y costs and extend its commerce and merchandising operations worldwide. American Apparel has chosen Object Edge as its implementation and integration partner. Object Edge is a Gold level member in Oracle Partnernetwork (OPN). Object Edge draws on its exper tise in delivering flexible, highly scalable, multi-channel solutions around the globe for both enterprise and high-growth clients.