FIRST LOOK AT THE DAVID BECKHAM FOR H&M SUPER BOWL COMMERCIAL

It goes without saying that the ads that run during the Super Bowl are as eagerly anticipated as the game itself. And one in particular is sure to have the full attention of female viewers.

H&M this morning released its first commercial for David Beckham Bodywear, which will make its debut during the second quarter of the NFL championship final.

Starring the man himself, the 30-second black-and-white ad, set to the song Don't Let Me Be Misunderstood by The Animals, shows close-ups of the soccer star's many tattoos and flawless body.

In fact, the focus is so much on the 36-year-old LA Galaxy player, one might be tempted to ask what exactly the ad is promoting.

Of course we do get a glimpse of the products in question, right at the very end. The soccer star sports a pair of briefs, which will retail for $12.95, and trunks, which will be priced at $14.95.

Mr Beckham admitted he was excited that the ad would be airing in such a high-profile spot.

He said in a press release: 'I'm excited about my bodywear ad featuring in this year's Super Bowl.

'My design team and I spent 18 months developing the collection, it's been a fantastic collaborative experience, and I'm very happy with the end result.

Like every fan, I'm looking forward to Super Bowl Sunday.' High-profile debut: A television commercial for the new David Beckham Bodywear collection, due to launch at H&M on Thursday, will premiere during the Super Bowl