JWT launches “THING”

J. Walter Thompson (Pvt) Ltd., a WPP company and one of Sri Lanka’s largest communications groups announced a new agency brand – “THING”.

It would be an independent agency brand of J. Walter Thompson (Pvt) Ltd., offering PR, activation, design, digital, direct marketing and CRM services under one roof.

Himanshu Saxena - President, J. Walter Thompson (Pvt) Ltd. explained, “In the fast evolving world of communications, dealing with only a PR or activation or digital agency independently can no longer solve today’s marketing problems. That is so because the lines between these individual expertise areas are fully blurred. You can’t even imagine when an activation initiative turns into a digital platform that runs into a social media PR campaign and further enters a CRM program. And to leverage this, you need an agency team with unique skill of integrating disciplines rather than being a specialist of one or two streams of expertise.”

“THING” is a new age idea that drives the power of integration of multiple disciplines across public relations, activation, digital, design, CRM & direct marketing. It will solve unique marketing problems through a cohesive strategic approach across disciplines – something, the classical mainstream advertising alone can’t solve anymore.

Another unique dimension of this venture is that the “THING” clients will have direct access to WPP Group’s finest discipline experts from the South & South-East Asian region.

“THING” has formed strategic alliances with ‘Degree’ – a Thailand based design consulting company, ‘IPAN Hill+Knowlton Strategies’ - a global PR network, ‘Encompass’ – South Asia’s most recognized activation company, ‘JWT Digital’ – a digital expert agency and ‘JWT Connect’ – the direct marketing and CRM unit. “Through our dedicated “THING” team in Sri Lanka, our clients will have seamless interaction with these experts on all strategic and executional initiatives on their brands.” Saxena further added.