Daily Mirror (Sri Lanka)

LB Finance ties up with zmessenger

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Reputed financier LB Finance is set to improve upon its already strong technologi­cal platform with its latest tie up with zMessenger, an integrated mobile marketing strategist. With up to 41 years in the industry, LB Finance has a strong tradition of adapting proven financial tools to modern demands via technology and innovation.

“We believe that joining with a strong partner like zMessenger, a long-standing entity in the mobile marketing sphere, is a move in the right direction,” states Sumith Adhihetty, Executive Director of LB Finance.

“They will be providing the necessary services to better integrate our customers with up-to-date informatio­n and knowledge.”

zMessenger is an integrated mobile marketing company specializi­ng in planning, creating and executing effective mobile marketing. The LB Finance database of customers will be able to receive updates regarding new developmen­ts with their financier such as rate changes, branch additions and new promotions and deposit schemes. “All this would add value to their personal finance experience,” stated Adhihetty.

LB Finance clocked in steady results at the end of 1Q of 2012, with stable increases shown in public deposits, asset base and profits. The company also recently celebrated 41 years in the financial sphere, with a blood donation campaign spearheadi­ng their anniversar­y celebratio­ns. The newly acquired service will complement not only LB’s financial portfolio but also its spate of new developmen­ts, helping customers maximize on the rapid improvemen­ts.

LB Finance deals primarily in fixed depos- its, leasing and hire purchase facilities and also includes factoring, margin trading, power drafts, gold loans, microfinan­ce and Islamic finance in its portfolio.

 ??  ?? LB Finance Managing Director Sumith Adhihetty sharing the agreement with zMessenger CEO Jayomi Lokuliyana in the presence of (from left) Senior Manager-Marketing Roshan Jayawarden­a and Assistant General Manger-IT Chethana Kanhandugo­da from LB Finance...
LB Finance Managing Director Sumith Adhihetty sharing the agreement with zMessenger CEO Jayomi Lokuliyana in the presence of (from left) Senior Manager-Marketing Roshan Jayawarden­a and Assistant General Manger-IT Chethana Kanhandugo­da from LB Finance...

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