Coca-cola, Mcdonalds launch London Olympics memorabilia

Coca-Cola and McDonald’s have been long-term sponsors of the Olympic Games and are official global partners of the London 2012 Olympic Games. The games are an unparalleled sporting extravaganza, offering something for everyone and enthralling millions the world over. Coca-Cola and its global partner McDonald’s have launched an exclusive collection of London 2012 Olympic memorabilia at all McDonald’s outlets across the island.

Consumers can receive special Coca-Cola and Olympic 2012 branded commemorative Olympics tumblers and wrist bands upon purchase of a large McDonald’s meal combo. Coca-Cola has launched the consumer promotion at all McDonald’s outlets in Rajagiriya, Kolpetty, Nugegoda, Kotahena and Welisera, to reach out to consumers and give them their very own piece of this year’s Olympic Games. The Coca-Cola contour glasses are branded with the official London 2012 Olympic logo and the famous Coca-Cola dynamic ribbon logo. The wrist bands are placed at the bottom of the glass and can be removed to wear on the hand when required. The wrist bands are available in all the five colours of the Olympic rings.

Abhishek Jugran - Country Manager, Coca Cola for Sri Lanka and the Maldives explained, “Coca Cola has been associated with the Olympic Games since 1928 and we have always done something unique to commemorate the games. This year, we have launched our largest-ever global marketing campaign and Sri Lanka is taking this further through this initiative. Together with our key global partners, McDonald’s, we want all our consum- ers to have their own souvenir of the London Games. Udesh Wijesuriya - Director Operations, McDonald’s Sri Lanka, commenting on the promotion said, “McDonald’s has a worldwide partnership with Coca-Cola and as both companies are official sponsors of the Olympic Games, we thought this was a great way to connect with our consumers. We know that people in Sri Lanka have been watching the games and cheering for our country and we hope with the special memorabilia, consumers will feel more connected to the Olympics.”

Coca-Cola has launched the global integrated marketing campaign, ‘Move to the Beat’, to bring teens closer to the Olympic Games and sport in general. Harnessing teens’ passion for music, the campaign fuses the beat of London with Olympic sport to connect young people to London 2012. The campaign features Beat T.V., Beat Box, PowerAde Academy, refreshments for all volunteers, participants and the public and a global anthem, documentary and TV commercial.