Sunburn Asia’s Largest Music Festival to come to Sri Lanka
Citrus Leisure PLC in partnership with Percept Ltd to bring India's most spectacular live entertainment show to the city of Colombo. Grammy Winner and world No.7 DJ Afro Jack to perform live on 6th October 2012 at CH & FC
The Sunburn Festival has been reigning the electronic dance music scene for the last 5 years, with a series of the world's greatest artists as well as a high energy crowd and great venues! Organized by Percept, an entertainment, media and Communications Company, the festival has been held every year since 2007, drawing more than 100,000 people to the venue each year.
Venturing into the global arena for the first time ever, Percept today announced its partnership with the Citrus Group – Sri Lanka's fastest growing leisure group– to bring to Sri Lanka Sunburn's very first international event.
The Sunburn Festival is an IP conceptualized and owned by Percept Live, Percept's global entertainment venture into the business of intellectual properties in Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the renowned IPs currently owned by Percept Live include Fight Nights, Bollywood Live, Lost Music Festival, Windsong, Fan Football Championship and Champions of the World.
Said Mr. Harindra Singh, Vice-Chairman & Managing Director, Percept Limited, “Sri Lanka as a market is an untapped vibrant, growing market for consuming entertainment, music and sports products. As a dynamic, diversified entertainment, media, communication company, Percept is excited to be a part of this growth story. Sunburn, Colombo is just the beginning of introducing a globally acknowledged IP to the Sri Lankan music lovers, Percept is confident in contributing in changing the landscape of live entertainment in Sri Lanka. We are indeed proud to be associated with Citrus – one of Sri Lanka's premier groups, and we are confident that the event in Colombo will be an astounding success.” Since its first year, Sunburn has been winning many national and international accolades including being nominated amongst the top 10 musical festivals in the world as well as being Asia's biggest music festival, along with being voted as the best live Entertainment Event of the Year 2008 & 2010 and the best festival of the year 2011 at the WOW Awards.
Mr. Chandana Talwatte, Executive Director and CEO of Citrus Leisure added that, “Citrus is all about leisure and making people feel wonderful, therefore we have ventured
into this avenue of entertainment, in order to bring our nation's people even closer to what they love. We look forward to gathering the crowds and turning out a successful event together with Percept, and we value their partnership in this effort.”
Known as India's largest youth event, Sunburn in Sri Lanka will feature the Grammy winning DJ Afro Jack, ranked no.7 in the world, together with other national and international artists from all genres of music.
Sunburn ,Colombo 2012 will be held on the 6th of October 2012, at the CH&FC Grounds