Quantumlaunches Fitness Range with Anarkalli

At an event held at the Cinnamon Grand Hotel amidst an eminent gathering of celebrities, guests, clients, foreign delegates and media, Quantum Fitness launched NordicTrack and PRO-FORM, the latest addition to their renowned range of fitness products and introduced Anarkalli Aakarssha - the celebrity Sri Lankan film and tele drama actress, beauty queen, model cum TV presenter - as brand ambassador. Quantum Fitness initiated this latest venture by signing up with ICON Health & Fitness, a renowned name in the United States and a leader of innovation in the fitness industry since 1977. ‘NordicTrack’ as well as PRO-FORM are prestigious brands in the world being introduced to the Sri Lankan market.

The agreement declaring Anarkalli as brand ambassador was officially presented to her by Quantum Fitness Managing Director Nomal Wijeyaratne during the colourful event where she made a grand entrance through the beautifully ornate stage. The main feature of NordicTrack ‘iFit Live’ powered by Google Maps which enables the user to run anywhere in the world was also featured through a video presentation to educate the guests.

“Your body is a temple you should worship. This goes to say that you have to be fit and healthy first in order to lead a complete life. It gives me great pleasure to be the brand ambassador of a product range that has reached many different communities in the country and I take it as a great opportunity to influence people and share my secrets of staying slim,” Anarkalli said.

Among the guests was NordicTrack Asian Regional Manager Taylor Price.