Mandarin BTL unveils “Visi Vara Jaya Nada”
Mandarin BTL, a below the line communi- cations agency in Sri Lanka, is celebrating the cricket season with a countrywide campaign called Visi Vara Jaya Nada.
The campaign was unveiled on August 25 at Temple Trees by President Mahinda Rajapaksa.
Visi Vara Jaya Nada, which champions the country’s National Cricket Team, is the first-ever national campaign of Mandarin BTL and comprise several on-ground activities at different key locations in the country.
The Wicket Signature Campaign, an offshoot of Visi Vara Jaya Nada, buoys up the cricket season by encouraging the millions of cricket followers in the country to affix their signatures on a 10-foot wicket as a sign of their support to the Sri Lanka Cricket Team. The first party to sign on the bat was His Excellency President Rajapaksa, himself.
Mandarin BTL Chief Executive Officer Rizvan Musafer said, “We are honoured to have President Rajapaksa launch the Visi Vara Jaya Nada campaign and proud to have VIPs on board including Former swimming legend Julian Boling; sprint queen Susanthika Jayasinghe; Sri Lankan Rugby Team Captain Yoshitha Rajapaksa; Former cricketers Hashan Tillakaratne, Romesh Kaluwitharana, Upul Chandana, Nuwan Soyza, and Russell Arnold; Sri Lanka Cricket cheerleader Percy Abeysekara; actor Roshan Ranawana and singer Saman De Silva.”“Cricket energizes our nation,” Musafer said. “It inspires the youth, builds hopes and dreams, and challenges to make the impossible, possible. As a below the line communications agency, we try to emulate these values to be the best in the country.”
In its effort to inspire the millions of cricket fans in the country and be the BTL agency that thinks outside the box, Mandarin BTL has released a commercial, along with the campaign’s launch, featuring the VIPs Musafer mentioned.
In addition to the Wicket Signature Campaign, 20 Sri Lanka Cricket Carnivals are scheduled to take place, and each will be followed by a two-hour musical show. Famous local artists have already confirmed to perform at these events.
There will also be a 20-Member Vehicle Parade. The parade, which will travel throughout the different parts of the island, consists of motor bikes, papare bands, double deckers, and boom trucks.