Emerald launches T-20 poster campaign

Emerald, the official f ormal wear provider to Sri Lanka cricket launched its latest campaign continuing its commitment to add more vibrancy, colour and value to the National cricket team.

The local heroes have been sported in a range of never before seen poster images giving cricket fans across the country an opportunity to obtain a unique memento through Emerald as the T-20 world cup heats up for takeoff in Mid September.

Whilst driving new fashion trends and quality initiatives in the market Emerald has been successful in changing the National cricket team’s formal outlook from standard to vibrant and trendy, dressing them in Stripes, Checks and colour shirts for respective tours in the past.

The latest campaign offers a unique opportunity and benefit for Cricketing fans across the country in obtaining a series of classy and unique images of the national team players.

“Our main goal was to create an integrated poster campaign taking the cricketers out of their playing environment and project them in a different setting which the majority of Sri Lankans have not seen. I believe the concept came out better than expected.

The key players clad in a range of Emerald shirts complimented with Epoch branded ties look extremely good in a corporate setting” commented Rimaz Marzook - Marketing Manager for the Emerald group.

Marzook further added “The T-20 world cup kicking off in September will bring in the passion, excitement and vibrancy through the shorter form of the game.

The Emerald poster campaign will definitely add value to this and give Sri Lankan fans a unique opportunity to obtain a limited edition poster souvenir.” The posters would be available through selected Emerald dealer outlets Island wide.

When purchasing two Emerald branded shirts consumers would be eligible for 1 free poster.