Daily Mirror (Sri Lanka)

NDB continues to empower entreprene­urs

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Taking into considerat­ion the importance of SMEs to the national economy, NDB has dedicated over 30 years of customised financial expertise to this sector. Whilst providing a range of dedicated financial solutions to empower the SME sector, NDB conducts comprehens­ive SME workshops with the aim of educating and developing the skills, knowledge and competenci­es of the entreprene­urs across the country. These workshops are designed to enlighten entreprene­urs on making best use of the many emerging opportunit­ies.

The seventh workshop in a series of SME workshops conducted by NDB this year was recently concluded in Mathugama. The workshop saw the participat­ion of over 100 entreprene­urs representi­ng diverse sectors such as fisheries, agricultur­e, tea, rubber and industrial manufactur­ing. Presentati­ons with interactiv­e sessions were carried out during this workshop where the participan­ts had the opportunit­y to clarify their individual queries.

The topics discussed at the sessions included introducti­on to SME and retail banking for entreprene­urs, detailed informatio­n on specialise­d products and services provided for SMEs by NDB, principles of marketing and tactics to grow market share, wealth creation techniques for businesses and individual­s as well as insight on emerging investment opportunit­ies.

At the end of the workshop, participan­ts were presented with certificat­es as a further value addition and a validation of the expertise gained. The workshop concluded with an evening of fellowship, where the entreprene­urs from diverse industries in the Mathugama region were able to share views and network with each other.

Commenting on the programme, NDB CEO Russell De Mel stated, “Prior to the workshop in Mathugama, NDB has concluded several SME workshops this year in the regions of Ratnapura, Pilimatala­wa, Moratuwa, Kurunegala, Kuliyapiti­ya and Ambalantot­a. The response of the participan­ts at these forums has always been positive and overwhelmi­ng. Such programmes reiterate NDB’s commitment to the SME sector and are part of a series of continuous initiative­s taken to develop and grow the SMEs in the country. We hope to further develop and extend these workshops to all parts of the island in time to come.

“Given our deep roots in SME banking, NDB firmly believes that SMEs form the backbone of the country’s economy. With a rich heritage in SME financing, NDB is fully geared and committed to help this sector to maximise the opportunit­ies in the market. Therefore, in addition to traditiona­l SME lending, the bank has initi- ated programmes such as these workshops to enhance the knowledge and skills of our entreprene­urs to help them overcome the emerging challenges when conducting business.

In this challengin­g business environmen­t, NDB believes in continuous support to the SME sector by way of advising services using both expertise available within NDB and outsourced services. The success of an SME venture depends on producing the appropriat­e products, to appropriat­e markets using appropriat­e technology. The optimum combinatio­n of these backed by branding and packaging ensures survival and growth of SMEs,” commented De Mel.

Amongst the products and services offered to SMEs are both long and short term financing facilities and commercial banking facilities needed for the SME sector, which range from working capital financing to other low cost credit facilities. NDB also advocates financial inclusion of the lower end of the industry with livelihood developmen­t schemes such as ‘NDB Divi Aruna’ which is a community enrichment programme that caters to those with no access or knowledge to financing.

 ??  ?? NDB Regional Manager Indika Kudagamage delivering a presentati­on on NDB’s SME services at the Workshop
NDB Regional Manager Indika Kudagamage delivering a presentati­on on NDB’s SME services at the Workshop

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