Bread Talk and Pyxle engages customers through Social Media

BreadTalk Sri Lanka has been creating waves in the local Facebook and Twitter Communities, through the initiation of social media campaign that have made an immense impact in familiarizing the BreadTalk brand name amongst consumers in Sri Lanka.

The success of t he campaign is revealed in the BreadTalk Facebook page www. facebook.com/breadtalksrilanka which showcases an expansion of the fan base to over 25,000 followers within five months of the campaign launch. The social media campaign included the development of customized Facebook Applications, Special give-out campaigns, Gift-voucher promotions and other interactive Facebook engagements which delivered remarkable results.

“The strategy followed in building the offline and online media interaction is via the on-going marketing communications campaign for BreadTalk in Sri Lanka. This was translated very successfully in to the Social Media campaign by Pyxle. When considering the target group for this campaign, it was important to create a social media mechanism which truly portrayed the style, quality and variety of the BreadTalk food range. The uniqueness and the novelty of the campaigns and the innovative mechanics used in building these social media platforms have undoubtedly enhanced customer knowledge of the products, thus assisting in our growth” said, Yatilla Wijemane, Managing Director of BreadTalk Sri Lanka.

BreadTalk has bought the best of global cuisine to Sri Lanka. We believe, and strive for, offering the freshest products and ingredients to our customers. The social media channels have been used very effectively to convey this culture and service levels. For example Customers and followers of BreadTalk Facebook page have the ability to raise questions, request help, provide feedback on products as well as post comments to the company. “This definitely lifts our service offering”, added Yatila.

Pyxle devised the social media strategy working closely together with the marketing team at BreadTalk. The final strategy included a number of current, and upcoming, Facebook applications, promotions and even a Rapid Information Dissemination (RID) service; which enables the Facebook fans to expect on-time response from BreadTalk under an hour.

Oshada Senanayake, Director Pyxle said, “We have been very fortunate to work closely with the team at BreadTalk.

The ideas and concepts that were implemented on this Social Media campaign were astounding in the results and engagements generated. I personally believe that a committed social media engagement, such as this, brings the customers much closer to the brand. Pyxle will continue to build on top of this rapid success and provide enhanced social media products and e-marketing strategies to further enhance the BreadTalk brand & services in Sri Lanka”.