World Duty Free winners enjoy T20 finals in style
Sunday, October 7, 2012 was a day that dawned to an atmosphere of intense anticipation, as every Sri Lankan started the day with hopes and dreams to become the world champions again by winning the ICC T20 Cricket World Cup 2012 finals against West Indies. Five lucky World Duty Free customers who were selected the grand winners of the ‘Cricket Fever 2012’ mega promotion, which was run by World Duty Free Group in their shops at the Bandaranaike International Airport (BIA), shared the same hopes and dreams of every Sri Lankan. However, the way they were going to experience the much awaited cricketing encounter was indeed ‘unique and different’.
The first runner-up winners of t he mega promotion and their companions left Colombo on the evening of October 6 via the newly introduced luxury rail service, Expo Rail. The champion winners and their companions were flown from Rathmalana air base in a stateof-the-art AS350 B3 Air Senok helicopter. More t han one hour’s thrilling journey ended at the white sandy beaches alongside Hotel Chaaya Blu in Trincomalee. The guests enjoyed a one night stay with full board in the Beach Chalets.
The participants were given the opportunity to catch the excitement of the Cricket World Cup finals on giant screen in an exclusive area at Chaaya Blu. Every minute of the T20 World Cup Finale was enjoyed by the participants, and the experience was made all the more indulgent and enjoyable with the crowd being treated to unlimited food and beverages.
The lively Papare music added colour and excitement to the already electric atmosphere and the party went on until late, despite the disappointing match-result for Sri Lanka.
Early the following morning all the winners and their companions were welcomed onboard the South African made luxury catamaran yacht managed by CeySail Cruises (Pvt.) Ltd. The six hour voyage, some of it under full sail, - gave participants a great opportunity to watch whales and dolphins.
After completing the two day action-packed unique holiday, the winners who travelled in the helicopter came back to Colombo in a domestic flight, while the winners who went to Trincomalee in the Expo Rail, enjoyed their return journey in the Air Senok helicopter.
Commenting on the promotion, Chaminda Weerathunga, Head of Marketing for World Duty Free Group in Sri Lanka said, “We organised the Cricket Fever 2012 mega promotion at our duty free shops to add excitement and also to inculcate a sense of patriotism among Sri Lankan passengers during the Cricket World Cup.
The promotion had relevance not only for Sri Lankans, but also for the wider audience of tourists visited from other cricketing nations. On top of the grand prize, the promotion gave away more than 1,800 pieces of Sri Lankan cricket merchandise as daily prizes throughout the two month promotion period.”
World Duty Free is managed by World Duty Free Group, one of the world’s leading airport retailers, which has grown out of Autogrill Group’s acquisition and integration of the Aldeasa, World Duty Free and Alpha Airport Shopping businesses. Today the company operates 325 stores in 21 countries.
0It has developed its own commercial concepts, tailored to match the purchasing preferences of travellers passing through the 72 airports in which it operates across four continents.