Amãna Takaful looks at partnership in serving the discerning segment of corporates
Most are very much aware of insurance but seldom does the required deeper understanding prevail at times when consideration of price comes to play. Having operated in the local arena for little over a decade, Amãna Takaful believes that a symbiotic working relationship with clients is vital in sustaining the best interest of both the insured and the insurer for the long term.
Amãna Takaful has, through the years, employed a way of engagement in terms of creating awareness of assessing the right insurance fit for organisations and visit client’s locations to better understand and tailor an insurance program that best suits them. This year the company went a step further by inviting internationally renowned highly reputed Charted Loss Adjuster Paul A.J May. With over 40 years of experience in the international insurance industry Paul May, the Chairman/CEO of Concordia Consultancy-UK a highly acclaimed insurance consultancy service in the UK, arrived in Sri Lanka to share his knowledge of expertise and specialisation which include Loss Adjusting, Risk Assessment and Management, Dispute Resolution, Performance Compliance and Insurance Claims Investigation,with the local business community of contractors, factory owners, architects and related industry specialists.
During his visit to Sri Lanka, Paul May will address several events which include a special Technical Session for corporate clients, architects, contractors and staff of Amãna Takaful, on the hazards and safety in Factories/Buildings and large properties with regard to fire insurance. The visit is organised as part of the company’s continuous effort in creating value to its clientele by offering the best service and knowledge on risk mitigation, which is the first step in reducing exposure and insurance premium.He will also address selected business leaders on the importance of Risk Management as most do not consider this to be an investment in the sustainability and safety of a business but expenditure.
Speaking on Mr. May’s visit Mr. Kester Amarasinghe, Snr. Manager Technical of Amãna Takaful said it is our endeavour to continuously assist our clients to better understand the various dimensions in insurance so as to develop our partnership in managing their risk better. Our customers want to be up and running soon as possible after a calamity strikes. Most of all they need to find ways of ensuring business is least interrupted; in essence they need to be properly prepared. Insurance is a key tool that can help avert possible harm to any business and as a responsible insurer we have a moral duty to advise clients of how to prepare and manage risks in a manner that is more economical, efficient and effective”, Amarasinghe added.
“As much as insurance is considered a boring topic it should be top most in the high echelons of a company given its impact on the going concern of an enterprise. We believe practical sessions like these create the ideal platform for discussion among corporate decision makers to better gauge the type of risks they hold and find smarter ways of risk management. This can be termed going beyond the price tag and delving deep into the realities of managing profits of a business, which we are pleased to be part of”, Amarasinghe stressed.
With branches in 21 locations in the island, Amãna Takaful has been successful in its journey of more than a decade in establishing a strong position for the Takaful concept, delivering unique value, the Takaful way, to corporates and individuals alike as a composite insurer. Having established a firm footprint for Takaful, Amãna Takaful embarked on a project to institute new branches in strategic locations and also upgrade its existing branches in expectation of impending growth. The company recorded an impressive growth in 2012 and is expected to release the final results for the year shortly. The company’s results reflect a substantial upside against industry performance for General and Life businesses.
Last year, Amãna Takaful took several strategic steps that helped propel the growth for 2012. This included the launch of an attractive range of Life (Family) Takaful products that raised its competitiveness in the market. It also re-fashioned its Motor product that accounts for a large portion of its portfolio. The Motor policy, Takaful Total Drive, is now available in three (3) options to suit the risk appetite of the discerning customer.
Amãna Takaful launches Sri Lanka’s First Insurance Web PortalAmãna Takaful PLC made history recently as it re-launched its dynamic new web portal giving all Sri Lankans access to its array of online insurance solutions at their fingertips, a first in the local insurance industry. The Website, www. takaful.lk, was ceremoniously launched by Tyeab Akberally, Chairman, Amãna Takaful, along with Fazal Ghaffoor, CEO, Amãna Takaful in the presence of the Board of Directors, Senior Managers and staff of the company. Commenting on the launch M.S.M. Iqbal, Senior Manager IT, Amãna Takaful stated: “This marks another millstone in our growth and future plans to improve our business model through technology. The technology used for the website makes it compatible with any device including mobile phones and tablet PCs. We are proud to be the first in Sri Lanka’s insurance industry to offer an interactive website, which provides much convenience to policyholders and potential customers in this fast-paced world we live in today.”Amãna Takaful, through their Web Portal, offers Customers a wide range of functions that include renewal of Motor insurance policies, Online Motor claim notification and tracking, payments of Life and General insurance, Online Travel policy issuance, generating Life and General quotations and updating personal contact details online.
‘‘Amãna Takaful is leading the way for the insurance industry by introducing online services. We are keen to partner with the Government’s efforts to take Sri Lanka’s ICT capabilities to the next level. In line with this thinking our website is built for the discerning, technologically friendly customer. It is interactive and functional, allowing customers to make transactions on the go. Moreover, Amãna Takaful is very active on social media as well building relations through digital media. We intend to relate to the customer of the future and are taking steps to plant the seeds early”, said Iqbal.
The website is also a gateway to the Life Insurance Web Portal launched by Amãna Takaful Life in 2011 through which customers have the freedom to connect to the details of their Life policies and make payments, generate quotations and also take print-outs of historical information on their policies including payment history and insurance cover details anytime and from anywhere.