Daily Mirror (Sri Lanka)

NDB Real Saver rewards regular savers with Double Interest

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NDB Real Saver, a unique savings propositio­n that encourages regular savers to stay true to the age old virtue of everyday prudence, recognises and rewards the real savers who understand the true meaning of saving and adapt it to their lifestyle. ‘Real Saver’ is a rewarding savings account that pays double the interest on the account balance. In order to get double interest a committed minimum monthly deposit is required to be maintained regularly, thus encouragin­g account holders to save continuall­y.

Setting itself apart from the norms of the market which boasts of high rewards and returns for large sums of savings, NDB Real Saver aims to recognise and reward the efforts of the growing segment of individual­s who strive to make regular savings a habit, even in small quantities. NDB defines these individual­s as the Real Savers, who have found ways to create wealth not by buying things or earning more but by making a commitment to save in small ways, continuall­y. The Real Saver account aims to encourage such individual­s to embed this savings habit into their lifestyles while being rewarded for their commitment to save. NDB has been a continuous driving force in the direction of building a nation of savers by educating and encouragin­g people to save regularly; not only in monetary terms but also by way of responsibl­e consumptio­n of resources such as water, electricit­y, fuel and even time and environmen­t. Through the dynamic propositio­n put forward by the ‘ithiri karamu, api hademu,

rata hadamu’ national savings drive initiated by NDB in 2011, the Bank spread the message of saving across the country to people of all walks of life; extending the savings thought process much beyond monetary terms to inspire people to eliminate wastage in their day to day lives. In furtheranc­e of this initiative and with a strong belief that the habit of saving is essential in taking the country towards prosperity; NDB introduced the Real Saver account as another thoughtful concept, designed to reward and encourage the real savers of the nation.

Through ‘Real Saver’ NDB hopes to advocate the concept of responsibl­e consumptio­n of resources while accruing financial savings and enjoying double the reward for the effort. With such initiative­s to promote the savings habit, NDB hopes that all Sri Lankans will be inspired to be an active ingredient of Sri Lanka’s economic progress through their individual efforts to amplify and grow the national savings base.

NDB Real Saver account promises the beginning of a new chapter in the lives of the regular savers and can be easily opened at any one of the 70 NDB branches island wide. Further details on NDB Real Saver and Bank’s many products and services can be obtained from its 24 hour

Setting itself apart from the norms of the market which boasts of high rewards and returns for large sums of savings, NDB Real Saver aims to recognise and reward the efforts of the growing segment of individual­s who strive to make regular savings a

habit, even in small sums

Call Centre, by calling 011 2 448 888 or by visiting NDB’s tri-lingual website on www.ndbbank.com.

NDB is one of the fastest growing banks in the country with NDB Group having regional operations in the Maldives and Bangladesh. The Bank offers a wide range of commercial banking services through its growing island-wide branch network, catering to an increasing customer base from all walks of life. Through the combined synergies of the diverse constituen­ts of the NDB Group, its customers have access to a full range of banking and financial services; including project finance, corporate banking, SME lending, retail banking, investment banking, stock brokering, wealth management and insurance solutions making NDB a truly Universal Bank.

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