Investing in a heritage of craftsmanship: NDB conducts workshop for Mask makers in Ambalangoda

NDB conducted a special workshop for entrepreneurs in the mask making industry in Ambalangoda. The workshop held in collaboration with the National Design Centre, National Craft Council, Export Development Board (EDB), Lakpahana and Laksala focused on providing the traditional mask makers with market insight and contemporary business know-how in a bid to empower them to take the sluggish industry into new heights. The event attracted over 50 mask industrialists from the area. A colourful range of skilled creations of masks were also on display at the workshop for potential buyers such as Laksala and Lakpahana that attended the event.

Commenting on the initiative, Vice president and Head of SME and Retail Banking of NDB Mr. Raj Aboobucker said “The mask industry of Ambalangoda is a unique heritage of Sri Lanka which is currently showing signs of debility and an increasing reluctance of the younger generations to take up mask making as an occupation. We identified that this sluggish growth could be directly attributed to the lack of entrepreneurial knowledge in the traditional mask makers to make their product propositions more competitive in the marketplace. As a Bank that has been in the forefront of SME development, NDB has taken the initiative to revive this valued industry with an aim to regain interest within the market for these products, while providing the entrepreneurs with wider market accessibility”.

Through the full day workshop, NDB provided mask industrialists with knowledge on the growing economic boom in the country highlighting specific opportunities arising within the result- ant growth of tourism and export segments. The workshop also focused on sharing the much needed business know-how, financial awareness as well as marketing and branding tips to the mask makers.