Daily Mirror (Sri Lanka)

Dubai’s Pure Gold Jewellers opens store at KCC

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Pure Gold Jewellers, the award-winning internatio­nal retail jewellery chain with headquarte­rs in Dubai with presence i n ten countries, opened its sprawling new modern outlet in the Kandy City Centre. Showcasing unique designs and excellent craftsmans­hip, Pure Gold Jewellers displays a vast selection of exquisite jewellery in diamonds, gold, platinum, pearls, silver and coloured precious stones.

Pure Gold Jewellers offers guaranteed low prices on its fabulous range of jewellery, third party certificat­ion and unique exchange and repair policy. The brand new outlet in Kandy City Centre offers the ultimate experience in jewellery shopping and is part of Pure Gold Jewellers’ plans to invest USD 50 million in Sri Lanka’s jewellery retail sector, followed by investment in wholesale, manufactur­ing and export sectors. The company will soon have four stores operationa­l in Sri Lanka including presence in Duty Free and has plans to set up 30 retail outlets in Sri Lanka by 2016.

The grand opening event was attended by Thusitha Wijaysena – Chairman and CEO of Kandy City Center and other VIP guests.

Speaking at the inaugurati­on, Chris Weerasingh­e, Country Head-Sri Lanka and Maldives, Pure Gold Jewellers, said, “We are excited to enter Sri Lanka’s vibrant jewellery sector.

Started in 1989, Pure Gold Jewellers has perfected the art of jewellery making to cater to an internatio­nal audience. Our designs symbolize the aspiration­s of today’s woman. Being an ISO certified company, we adhere to the highest standards of quality and our customer service has set the benchmark for the industry in every market we operate in. We have had an excellent response for our designs from customers here and we look forward to receiving more visitors to our store.”

The company operates more than 100 modern outlets spanning ten countries – the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, India, Sri Lanka and the Maldives.

Prasad Galhena – Chairman and CEO of Gem and Jewellery Authority, commented, “Entrance of a global brand like Pure Gold Jewellers will further strengthen Sri Lanka’s dream of becoming a regional center in gem and jewellery industry. This would also help further growth in industry via backward integratio­n. This is an opportunit­y for small time Sri Lankan manufactur­es to supply products to internatio­nal chains and brands.”

Pure Gold Jewellers outlet is located on Level 2 of the Kandy City Centre (KCC).

Thusitha Wijayasena , Chair man and Managing Director of Kandy City Centre, said, “We are very proud to say that Pure Gold Jewellers, a global market leader in the retail jewellery trade, who excels in the jewellery crafted from gold, diamond, pearls and many other precious stones, is opening its first jewellery store in Sri Lanka at the Kandy City Centre. We focus on providing exceptiona­l retail offerings to our customers and Pure Gold Jewellers’ presence in KCC will give shoppers a brand new jewellery shopping experience.”

Award-winning internatio­nal jewellery retailer Pure Gold Jewellers was founded in 1989 in Dubai, UAE. Pure Gold Jewellers employs 3,500 staff and operates two diamond factories in India and China. Known for its exquisite craftsmans­hip, Pure Gold Jewellers displays an array of superbly crafted jewellery in brilliant diamonds, gold, pearls, silver and precious coloured stones. The company has won several industry awards and recognitio­n for its excellent customer service and commitment to social initiative­s.

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