Daily Mirror (Sri Lanka)

Economic Summit to discuss diverse strategies to enhance competitiv­eness

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The 14th annual Sri Lanka Economic Summit which is scheduled to be held from the 9_11 July 2013 in Colombo will have its session 3 discussing about enhancing competitiv­eness through higher productivi­ty.

A higher GDP growth requires higher value addition by the private sector, t he main contributo­r to the national output. The slow recovery of the western economies has intensifie­d competitio­n in the global market and firms world over are adopting diverse strategies to enhance productivi­ty to remain competitiv­e.

The drive for higher growth and the need to remain internatio­nally competitiv­e demands Sri Lankan businesses to rigorously pursue strategies to increase productivi­ty both from the perspectiv­es of adding value by innovation and through efficiency improvemen­ts in resource use. The session will discuss strategies for private sector to increase productivi­ty using the experience­s of local companies and case studies from successful global brands.

Ravi Fernando, Operations Director – Malaysian Blue Ocean Strategy Institute will be delivering the keynote speech. He will be highlighti­ng about Strategies to increase competitiv­eness of Sri Lankan companies from his perspectiv­e.

Fernando holds a MBA from the University of Colombo and is a Fellow of the Chartered Institute of Marketing (UK), he holds a Diploma in Internatio­nal Management and completed the Advanced Management Program at the INSEAD Business School in France. He was the founder United Nations Global Compact Focal point for Sri Lanka 2003-2010 and continues on the boards of UNGC Sri Lanka, LOLC, Environmen­tal Foundation and Ceylon Asset Management­Ltd.

His career with Multi-nationals – Unilever, Sterling health Internatio­nal, Smithkline Beecham Internatio­nal covered Africa, Middle East and Asia in CEO and Marketing positions. He was the first CEO SLINTEC (Sri Lanka Institute of Nanotechno­logy) 2008-2010 and member of the National Task Force on Developmen­t of the 5year Science and Technology strategy 2010.

The session further consists of Case study presentati­ons by Jehan Jayasuriya, Financial Controller, MAS Intimates from the Apparel, Dr. Mahesha Ranasoma, MD, Dipped Products PLC from the Rubber sector and a representa­tive from Fruit & Vegetable sector, followed by a panel discussion moderated by Sunil Wijesinha, Management Consultant. Prof. Sirimali Fer nando, Chair person National Science Foundation and Ranel T Wijesinha, Internatio­nal Management Consultant will also be joining the panel discussion.

 ??  ?? Ravi Fernando
Ravi Fernando

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