President recognises...

All donations are voluntary and on a non-remunerated basis.

“The response of our associates to this initiative has always been inspiring,” he said. “A strong sense of altruism and nation-mindedness is very evident at all levels in the organisation, and the corporate management of Brandix has extended its endorsement and fullest support to expand the campaign each year.”

Officials of the NTBS noted that similar donations over a significant time period are necessary to meet the organisation’s requirements. By being geographically widespread, the Brandix campaign increases supplies of blood in many areas, including those that do not usually receive donations of significant volume compared with areas like Colombo. Brandix’s blood donation campaigns are also extra significant as they are conducted on weekdays instead of the general norm of weekends. This is particularly helpful in sustaining blood platelets, which have a lifespan of five days, for use during the course of the week.

According to the NTBS, about 97 per cent of the 350,000 pints collected by the Service annually comes from voluntary non-remunerated donations.

Sri Lanka’s largest single exporter of apparel, the Brandix Group employs more than 43,000 people at 42 manufacturing plants in Sri Lanka, at a 1,000 acre industrial park in India and a large operation in Bangladesh.