Unilever introduces Astra Fried Rice
For busy Sri Lankan mothers, who have to strike a delicate balance between bringing up their children, as well as being successful home-makers and career women, Astra has taken a further step to introduce ‘Astra Fried Rice’, as an ideal choice for providing children with tempting and tasty meals, that provides energy and nutrition. Serving Astra Fried Rice as a meal or packing it in the tiffin box for the child to take it to school is an excellent way of providing a nutritious and tasty treat.
“Unilever has a history of over 40 years in the margarine business driven by its flagship food brand – Astra. Fortified with Vitamin A and D, Astra has been established over the years as the mother’s choice for healthy nutrition for growing children and is synonymous with ‘kids growth’ and ‘mothers love’. Made through an advanced manufacturing pro- cesses, Astra is virtually free of harmful ‘trans fats’ and has been trusted across generations for its excellent quality and taste,” says Unilever Sri Lanka Nutrition Manager Dilani Hettiarachchi.
When calculated in comparison with the Recommended Daily Allowance (RDA) for boys (10-11 years) as per the Food (Advertising and Labeling) Regulations - Astra Fried Rice provides children 25 percent of the RDA of Energy, 33 percent of the RDA of Protein, Iron (11 percent of RDA), Calcium (9 percent of RDA) and Zinc (14 percent of RDA) which make Astra Fired Rice a balanced diet for a growing child. It is also an excellent source of Vitamin A and D.
Sri Lankan mothers and children who try out Astra Fried Rice have a good reason to be reassured by the fact that Astra has been an iconic food brand in the country for over 40 years. “Unilever has always believed in ‘doing well by doing good’.