Unilever Domex promoter teams visit households
Over the last two months, Unilever Sri Lanka’s Domex promoter teams have visited over 2000 households in the Southern, Western and North Western Provinces with the objective of educating consumers about the link between disease and the germs that proliferate in our toilets. This awareness campaign, called the Domex Touch Confidence promotion will reach its conclusion in the Central Province.
The campaign is based on the Mendez and Leach study, which shows 51 percent of bacteria in a house, originates from the toilets and these micro-organisms cause diseases like cholera, diarrhoea and typhoid. Studies have also shown, that only a third of all households in Sri Lanka actually purchase a toilet cleaner.
Every door to door visit conducted during the campaign includes an inspection of the household and a detailed discussion of the hygiene standards maintained. Simple tips are then shared on how said standards can be improved and maintained, including a product demonstration of the global number one toilet cleaner - Domex.
“This is not about promoting our brand,” says Domex Assistant Brand Manager Dulanganee Matugama. “This is about spreading an urgent message – that hygiene and health are fundamentally interconnected. We want to bring that message home - through real time, on site demonstrations and meaningful interactions with consumers.”