SIA unveils next generation cabin products
Singapore Airlines recently launched its next generation of cabin products, set to be the new industry benchmark for premium air travel.
Customers travelling on select flights between Singapore and London will be the first to experience the new cabin products from September, in First, Business and Economy classes.
The new seats and KrisWorld inflight entertainment system will be progressively rolled out to other routes as additional new aircraft enter service. Singapore Airlines is investing nearly US$150 million to introduce the new products on an initial eight Boeing 777-300ER aircraft.
The investment programme will be extended as the new products are introduced on Airbus A350 aircraft scheduled for delivery in the years ahead.
The recent unveiling has been the result of more than two years of working with world-renowned design firms. BMW Group Designworks USA assisted with the development of the new First Class, James Park Associates assisted with Business Class and Massive Interactive with the in-flight entertainment system interface.
“The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and dem- onstrates our confidence in the future for premium full-service air travel,” said SIA’s Executive Vice President Commercial,MakSweeWah.
“Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles. The task that we gave ourselves and our design partners when we started the process was to make ‘A Great Way to Fly’ even better. We are confident that we have delivered.”
Singapore Airlines’ new First Class seat, set in a modern, welcoming cabin, offers customers enhanced comfort in their own personal sanctuary. Each seat features a new fixedback shell design with curved side panels to provide a clear demarcation of personal space, for added privacy. At 35 inches in width and with an increased bed length from 80 to 82 inches, it is one of the most spacious First Class products in the sky.
Extensive research was conducted to determine how best to increase the comfort of the new First Class seat. An ergonomically sculpted cushion and improved adjustable headrest have been introduced for greater seating comfort, while new features such as a padded headboard for extra support and an additional mattress layer ensure customers enjoy a good rest.
In line with our renowned customer service philosophy, more thoughtful and convenient features have been introduced. For example, the seat now boasts a stylish passenger control unit that includes a new switch to provide customers easier access to turn off their in-flight entertainment monitor, and for cabin crew to do so without disturbing customers when they are resting.
Complementing the experience is a new state-of-the-art in-flight entertainment system. First Class customers can enjoy the new KrisWorld on a sleek 24-inch LCD screen, with video touch-screen handsets.