MEGA TOURISM CARAVAN ARRIVES IN YEKATERINBURG

Last Sunday the “Mega Tourism Caravan” commenced its promotional programme in Yekaterinburg. Yekaterinburg, alternatively Romanized as Ekaterinburg, is the fourth largest city in Russia, located in the middle of the Eurasian continent, on the border of Europe andAsia.

The city was one of Russia’s first industrial cities, prompted at the start of the eighteenth century by decrees from the Tsar requiring the development in Yekaterinburg of metal-working businesses.

The city being placed on an increasingly important transit route, which led to its development as a focus of trade and commerce between east and west, and gave rise to the description of the city as the “Window on Asia”.

The major activities of the day were shopping mall activation at Mega Yekaterinburg and an open air cultural programme at the Mayakovsky Central Park.

During the shopping mall activation, Sri Lankan traditional dancing performances, distribution of leaflets/ souvenirs, tourism promotional videos and liquid Ceylon tea service was successfully carried out.

The cultural show of three hours performed by the Dance Guild of the maestro Chandana Wickramasinghe, enthralled and pleased the audience with many a traditional dancing, drum fusion, mask dancing, drum orchestra and medley of folk songs.