Godrej launches Expert Rich Crème hair colour
Marketers and manufacturers of Good Knight mosquito repellents and Godrej hair colour products in Sri Lanka, Godrej Household Products Lanka Ltd, recently launched the allnew Godrej Expert Rich Crème hair colour, a crème hair colour in convenient pre-measured sachets.
Godrej Expert Rich Crème is priced at Rs.180 for a single use pack, which has a sachet each of colour and developer. It is also offered as part of a revo- lutionary hair colouring kit priced at Rs.250 containing a colour sachet, a developer sachet, a hair colouring brush, a mixing bowl, pair of gloves, ear caps, stain removal wipes and conditioner.
“It’s the first time that a Crème hair colour has been offered in pre-measured sachets making hair colouring extremely convenient. Expert Rich Crème also offers a complete one stop solution by way of a hair colouring kit, to hand hold the first timers,” Godrej Consumer Products Ltd SAARC Vice President Anirban Banerjee said.
The product is approved by the Cosmetic, Devices and Drugs Authority of Sri Lanka, which falls under the purview of the Ministry of Health. It was launched in India six months earlier and this is the first launch out of India.
Godrej Expert Rich Crème is available in Sri Lanka in three long-lasting shades namely, Natural Black, Dark Brown and Burgundy.
“This product is a unique crème hair colour that is enriched with the goodness of aloe-protein and keeps the hair soft and shiny. Its ‘no ammonia formula’ helps retain hair protein, leaving your hair strong and healthy,” Godrej Household Products Lanka Ltd Country Manager Suranga Prasad said.
It’s an easy to use, simple, hasslefree product, which helps users to transform their look at home in a short period of time.
Godrej Household Products Lanka is the key player in the hair colour category and FMCG market in the country.